Ames, IA

Business Ideas & Market Opportunities

The Ames market is currently outpacing the national growth rate. Our analysis identifies 30 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

2,853

Total Competition Pool

Market Size

125K

Total Metro Population

5-Year Growth Rate

+26.7%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

35

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 77 opportunities

Offices of All Other Miscellaneous Health Practitioners

Growth
+200.0%
Scale
$174K PAY
Saturation
0.80
62 establishments

All Other Specialty Trade Contractors

Growth
+183.3%
Scale
$1.3M PAY
Saturation
1.30
17 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+175.0%
Scale
$383K PAY
Saturation
1.37
22 establishments

Nail Salons

Growth
+166.7%
Scale
$117K PAY
Saturation
0.73
58 establishments

All Other General Merchandise Stores

Growth
+150.0%
Scale
$242K PAY
Saturation
1.08
15 establishments

Electric Power Distribution

Growth
+140.0%
Scale
$1.0M PAY
Saturation
6.07
12 establishments

Outpatient Mental Health and Substance Abuse Centers

Growth
+120.0%
Scale
$123K PAY
Saturation
2.21
11 establishments

General Freight Trucking, Local

Growth
+116.7%
Scale
$65K PAY
Saturation
0.93
13 establishments

Car Washes

Growth
+116.7%
Scale
$100K PAY
Saturation
2.14
13 establishments

Residential Remodelers

Growth
+112.0%
Scale
$117K PAY
Saturation
1.27
53 establishments

Offices of Real Estate Agents and Brokers

Growth
+94.4%
Scale
$101K PAY
Saturation
1.36
70 establishments

Farm Supplies Merchant Wholesalers

Growth
+81.8%
Scale
$943K PAY
Saturation
9.82
20 establishments

Food Service Contractors

Growth
+72.7%
Scale
$180K PAY
Saturation
2.10
19 establishments

Specialized Freight (except Used Goods) Trucking, Local

Growth
+70.0%
Scale
$332K PAY
Saturation
1.94
17 establishments

Veterinary Services

Growth
+68.8%
Scale
$348K PAY
Saturation
2.64
27 establishments

Painting and Wall Covering Contractors

Growth
+66.7%
Scale
$388K PAY
Saturation
0.84
10 establishments

General Freight Trucking, Long-Distance, Truckload

Growth
+66.7%
Scale
$402K PAY
Saturation
0.83
15 establishments

Electronic Shopping and Mail-Order Houses

Growth
+58.3%
Scale
$143K PAY
Saturation
1.11
19 establishments

All Other Amusement and Recreation Industries

Growth
+57.1%
Scale
$176K PAY
Saturation
1.63
11 establishments

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)

Growth
+57.1%
Scale
$296K PAY
Saturation
2.81
11 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Ames:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?