Bay City, MI

Business Ideas & Market Opportunities

The Bay City market is currently trailing the national growth rate. Our analysis identifies 8 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

2,165

Total Competition Pool

Market Size

103K

Total Metro Population

5-Year Growth Rate

-2.5%

⚠️ Trailing US(+0.1% avg)

Underserved Sectors

33

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 52 opportunities

Landscaping Services

Growth
+56.5%
Scale
$264K PAY
Saturation
1.43
36 establishments

Gift, Novelty, and Souvenir Stores

Growth
+33.3%
Scale
$91K PAY
Saturation
3.09
12 establishments

Other Building Material Dealers

Growth
+33.3%
Scale
$571K PAY
Saturation
2.20
12 establishments

All Other Miscellaneous Store Retailers (except Tobacco Stores)

Growth
+30.8%
Scale
$521K PAY
Saturation
3.26
17 establishments

Site Preparation Contractors

Growth
+30.0%
Scale
$862K PAY
Saturation
1.60
13 establishments

Credit Unions

Growth
+22.2%
Scale
$546K PAY
Saturation
5.39
22 establishments

Lessors of Nonresidential Buildings (except Miniwarehouses)

Growth
+20.0%
Scale
$26K PAY
Saturation
1.61
12 establishments

Hotels (except Casino Hotels) and Motels

Growth
+20.0%
Scale
$350K PAY
Saturation
1.59
18 establishments

General Freight Trucking, Long-Distance, Truckload

Growth
+18.2%
Scale
$404K PAY
Saturation
1.04
13 establishments

Pharmacies and Drug Stores

Growth
+17.6%
Scale
$411K PAY
Saturation
2.30
20 establishments

Residential Remodelers

Growth
+15.4%
Scale
$175K PAY
Saturation
1.03
30 establishments

Offices of Optometrists

Growth
+10.0%
Scale
$145K PAY
Saturation
2.34
11 establishments

Portfolio Management

Growth
+8.3%
Scale
$485K PAY
Saturation
1.37
13 establishments

Tax Preparation Services

Growth
+7.7%
Scale
$68K PAY
Saturation
2.29
34 establishments

Residential Intellectual and Developmental Disability Facilities

Growth
+6.9%
Scale
$381K PAY
Saturation
4.17
31 establishments

Full-Service Restaurants

Growth
+6.0%
Scale
$401K PAY
Saturation
1.29
79 establishments

Gasoline Stations with Convenience Stores

Growth
+3.3%
Scale
$254K PAY
Saturation
1.61
31 establishments

Offices of Real Estate Agents and Brokers

Growth
Scale
$214K PAY
Saturation
0.31
11 establishments

Beauty Salons

Growth
Scale
$8067.0M REV
Saturation
1.14
301 establishments

All Other General Merchandise Stores

Growth
Scale
$171K PAY
Saturation
2.18
21 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Bay City:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?