Decatur, IL

Business Ideas & Market Opportunities

The Decatur market is currently trailing the national growth rate. Our analysis identifies 6 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

2,436

Total Competition Pool

Market Size

103K

Total Metro Population

5-Year Growth Rate

+0.0%

⚠️ Trailing US(+0.1% avg)

Underserved Sectors

33

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 56 opportunities

Other Accounting Services

Growth
+233.3%
Scale
$2.3M PAY
Saturation
1.73
47 establishments

Corporate, Subsidiary, and Regional Managing Offices

Growth
+157.9%
Scale
$9.8M PAY
Saturation
4.79
49 establishments

Residential Intellectual and Developmental Disability Facilities

Growth
+123.1%
Scale
$595K PAY
Saturation
3.45
29 establishments

Child and Youth Services

Growth
+71.4%
Scale
$845K PAY
Saturation
3.10
12 establishments

Farm Supplies Merchant Wholesalers

Growth
+71.4%
Scale
$713K PAY
Saturation
7.50
12 establishments

Electric Power Distribution

Growth
+71.4%
Scale
$5.8M PAY
Saturation
7.73
12 establishments

Services for the Elderly and Persons with Disabilities

Growth
+62.5%
Scale
$735K PAY
Saturation
1.35
13 establishments

Offices of Real Estate Agents and Brokers

Growth
+60.0%
Scale
$259K PAY
Saturation
0.40
16 establishments

General Freight Trucking, Local

Growth
+46.2%
Scale
$209K PAY
Saturation
1.73
19 establishments

Tobacco Stores

Growth
+44.4%
Scale
$72K PAY
Saturation
2.60
13 establishments

Snack and Nonalcoholic Beverage Bars

Growth
+40.0%
Scale
$48.0M REV
Saturation
0.67
17 establishments

All Other General Merchandise Stores

Growth
+27.3%
Scale
$285K PAY
Saturation
2.57
28 establishments

Portfolio Management

Growth
+16.7%
Scale
$488K PAY
Saturation
1.31
14 establishments

Other Gambling Industries

Growth
+15.4%
Scale
$102K PAY
Saturation
22.77
15 establishments

Beer, Wine, and Liquor Stores

Growth
+15.4%
Scale
$110K PAY
Saturation
1.73
15 establishments

Industrial Machinery and Equipment Merchant Wholesalers

Growth
+15.4%
Scale
$2.1M PAY
Saturation
2.40
15 establishments

Electrical Contractors and Other Wiring Installation Contractors

Growth
+13.3%
Scale
$2.3M PAY
Saturation
0.85
17 establishments

Limited-Service Restaurants

Growth
+10.0%
Scale
$865.0M REV
Saturation
1.17
96 establishments

Residential Remodelers

Growth
+4.0%
Scale
$150K PAY
Saturation
0.79
26 establishments

Drinking Places (Alcoholic Beverages)

Growth
+2.8%
Scale
$133K PAY
Saturation
3.88
37 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Decatur:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?