Decatur
IL

Comprehensive business data, market statistics, and demographic insights for Decatur, IL. Census-backed market intelligence updated annually.

POPULATION102,591
MEDIAN INCOME$62.4K
BUSINESSES1,945
TRENDING SECTOR 🔥Other Accounting Services
+2.3%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 191 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Other Accounting Services

While the average sector grew flat, Other Accounting Services surged 2.3% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses20
Growth Rate+2.3%
💎
The Hidden Gem

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses9
Growth Rate+2.0%
💼
The Premium Sector

Securities Brokerage

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses3
Avg Salary$247.5K
🏰
The Stronghold

Wet Corn Milling and Starch Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses3
CompetitionHighly Competitive740.3x above US avg
The Steady Giant

Religious Organizations

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses112
VolumeHighest

View All Niches

See full table (191 Rows)

💡

Decatur Market Intelligence

191 Industries Analyzed • 2018 vs 2023 Data

Decatur presents 191 market niches across diverse sectors. Competition is intense with 114 saturated sectors requiring differentiation strategies. Consider: Offices of Physical, Occupational and Speech Therapists, and Audiologists, Other Accounting Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 191 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Religious Organizations#813110
2.64
-3.4%1125.6$23.4K
Limited-Service Restaurants#722513
1.17
+10.0%7720.5$19.9K
Full-Service Restaurants#722511
1.18
-12.0%7318.8$21.6K
Offices of Physicians (except Mental Health Specialists)#621111
1.43
-28.7%7216.5$100.5K
Corporate, Subsidiary, and Regional Managing Offices#551114
4.79
+157.9%4945.8$214.6K
Gasoline Stations with Convenience Stores#447110
1.93
0.0%428.5$27.9K
Landscaping Services#561730
1.44
0.0%412.0$58.7K
Insurance Agencies and Brokerages#524210
1.23
-9.3%394.6$96.8K
Drinking Places (Alcoholic Beverages)#722410
3.88
+2.8%376.7$19.8K
Offices of Lawyers#541110
0.86
-20.5%355.5$48.2K
General Automotive Repair#811111
1.50
-3.2%304.2$48.0K
Offices of Dentists#621210
0.90
-9.1%308.3$67.0K
Residential Intellectual and Developmental Disability Facilities#623210
3.45
+123.1%2918.2$32.6K
All Other General Merchandise Stores#452319
2.57
+27.3%2812.1$23.5K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.01
-15.6%2712.7$78.0K
Residential Remodelers#236118
0.79
+4.0%262.8$54.1K
Commercial Banking#522110
1.38
-23.5%2612.4$71.6K
Other Accounting Services#541219
1.73
+233.3%2020.9$110.2K
Hotels (except Casino Hotels) and Motels#721110
1.57
-20.0%2014.3$19.3K
General Freight Trucking, Local#484110
1.73
+46.2%193.4$61.0K
Janitorial Services#561720
1.15
0.0%1910.6$33.0K
Specialized Freight (except Used Goods) Trucking, Local#484220
2.62
-10.0%183.1$66.3K
Lessors of Residential Buildings and Dwellings#531110
0.99
-14.3%183.6$38.6K
Credit Unions#522130
3.69
-5.6%1715.9$51.7K
Electrical Contractors and Other Wiring Installation Contractors#238210
0.85
+13.3%1729.5$77.9K
Viewing 25 of 191 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.