Iowa City, IA

Business Ideas & Market Opportunities

The Iowa City market is currently outpacing the national growth rate. Our analysis identifies 32 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

4,857

Total Competition Pool

Market Size

177K

Total Metro Population

5-Year Growth Rate

+6.6%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

51

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 112 opportunities

Investment Advice

Growth
+300.0%
Scale
$184K PAY
Saturation
1.40
16 establishments

Residential Intellectual and Developmental Disability Facilities

Growth
+300.0%
Scale
$533K PAY
Saturation
3.56
60 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+80.8%
Scale
$281K PAY
Saturation
2.03
47 establishments

Offices of All Other Miscellaneous Health Practitioners

Growth
+75.0%
Scale
$5027.0M REV
Saturation
0.79
138 establishments

Siding Contractors

Growth
+75.0%
Scale
$193K PAY
Saturation
3.34
14 establishments

Flooring Contractors

Growth
+71.4%
Scale
$100K PAY
Saturation
1.37
12 establishments

Administrative Management and General Management Consulting Services

Growth
+61.9%
Scale
$103K PAY
Saturation
0.65
34 establishments

All Other General Merchandise Stores

Growth
+58.3%
Scale
$200K PAY
Saturation
0.87
19 establishments

Residential Property Managers

Growth
+47.4%
Scale
$342K PAY
Saturation
0.93
28 establishments

Beer, Wine, and Liquor Stores

Growth
+45.5%
Scale
$59K PAY
Saturation
0.92
16 establishments

Independent Artists, Writers, and Performers

Growth
+42.9%
Scale
$77K PAY
Saturation
0.52
10 establishments

Pet Care (except Veterinary) Services

Growth
+41.7%
Scale
$152K PAY
Saturation
1.37
17 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+38.1%
Scale
$395K PAY
Saturation
1.14
29 establishments

Car Washes

Growth
+37.5%
Scale
$127K PAY
Saturation
1.15
11 establishments

Fine Arts Schools

Growth
+36.4%
Scale
$178K PAY
Saturation
1.89
15 establishments

Specialized Freight (except Used Goods) Trucking, Long-Distance

Growth
+33.3%
Scale
$202K PAY
Saturation
3.35
16 establishments

Offices of Real Estate Agents and Brokers

Growth
+31.8%
Scale
$109K PAY
Saturation
0.71
58 establishments

Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology)

Growth
+27.3%
Scale
$986K PAY
Saturation
2.27
14 establishments

Hotels (except Casino Hotels) and Motels

Growth
+27.0%
Scale
$740K PAY
Saturation
1.83
47 establishments

Poured Concrete Foundation and Structure Contractors

Growth
+26.9%
Scale
$420K PAY
Saturation
3.04
33 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Iowa City:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?