Lafayette-West Lafayette
IN

Comprehensive business data, market statistics, and demographic insights for Lafayette-West Lafayette, IN. Census-backed market intelligence updated annually.

POPULATION225,019
MEDIAN INCOME$59.9K
BUSINESSES4,299
TRENDING SECTOR 🔥Direct Property and Casualty Insurance Carriers
+3.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 290 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Direct Property and Casualty Insurance Carriers

While the average sector grew flat, Direct Property and Casualty Insurance Carriers surged 3.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses12
Growth Rate+3.0%
💎
The Hidden Gem

Administrative Management and General Management Consulting Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses28
Growth Rate+1.2%
💼
The Premium Sector

Securities Brokerage

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses7
Avg Salary$203.0K
🏰
The Stronghold

Rooming and Boarding Houses, Dormitories, and Workers' Camps

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses19
CompetitionHighly Competitive25.9x above US avg
The Steady Giant

Limited-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses185
VolumeHighest

View All Niches

See full table (290 Rows)

💡

Lafayette-West Lafayette Market Intelligence

290 Industries Analyzed • 2018 vs 2023 Data

Lafayette-West Lafayette presents 290 market niches across diverse sectors. Competition is intense with 143 saturated sectors requiring differentiation strategies. Consider: Administrative Management and General Management Consulting Services, Direct Property and Casualty Insurance Carriers.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 290 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Limited-Service Restaurants#722513
1.27
+22.5%18523.7$16.8K
Religious Organizations#813110
1.76
+10.7%1658.8$24.7K
Full-Service Restaurants#722511
1.12
-5.5%15424.8$21.4K
Offices of Physicians (except Mental Health Specialists)#621111
1.10
-38.2%12321.7$103.3K
Offices of Real Estate Agents and Brokers#531210
1.13
+65.6%1011.9$47.1K
Insurance Agencies and Brokerages#524210
1.18
-2.4%833.7$63.9K
Offices of Dentists#621210
0.97
+2.9%727.8$61.0K
Gasoline Stations with Convenience Stores#447110
1.46
+9.4%707.2$23.5K
Landscaping Services#561730
1.06
+17.5%674.9$37.0K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.10
+18.2%659.6$62.4K
Residential Remodelers#236118
0.89
+8.5%644.1$48.4K
Commercial Banking#522110
1.44
-15.5%608.3$60.3K
Offices of Lawyers#541110
0.63
-5.0%574.6$60.1K
General Freight Trucking, Long-Distance, Truckload#484121
1.76
+44.7%559.3$60.3K
Lessors of Residential Buildings and Dwellings#531110
1.32
+6.0%534.2$40.2K
General Automotive Repair#811111
1.17
+6.1%525.1$46.7K
Snack and Nonalcoholic Beverage Bars#722515
1.13
+26.8%5212.6$17.1K
Beauty Salons#812112
1.02
-9.6%475.0$30.0K
Child Care Services#624410
0.94
+10.8%4114.2$29.3K
Specialized Freight (except Used Goods) Trucking, Local#484220
2.50
+5.6%385.6$63.3K
Drinking Places (Alcoholic Beverages)#722410
1.75
+15.6%3711.5$21.4K
Family Planning Centers#621410
22.11
0.0%361.2$30.2K
Janitorial Services#561720
0.98
+16.1%3624.0$27.8K
Engineering Services#541330
1.03
+12.9%3515.6$86.5K
Site Preparation Contractors#238910
1.72
+34.6%357.6$69.7K
Viewing 25 of 290 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.