Lafayette-West Lafayette, IN

Business Ideas & Market Opportunities

The Lafayette-West Lafayette market is currently outpacing the national growth rate. Our analysis identifies 40 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

5,321

Total Competition Pool

Market Size

225K

Total Metro Population

5-Year Growth Rate

+13.4%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

60

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 116 opportunities

Direct Property and Casualty Insurance Carriers

Growth
+300.0%
Scale
$4.2M PAY
Saturation
2.28
12 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+225.0%
Scale
$453K PAY
Saturation
1.02
26 establishments

Software Publishers

Growth
+175.0%
Scale
$988K PAY
Saturation
1.17
11 establishments

Tobacco Stores

Growth
+171.4%
Scale
$60K PAY
Saturation
1.72
19 establishments

Barber Shops

Growth
+150.0%
Scale
$139K PAY
Saturation
3.60
86 establishments

All Other Professional, Scientific, and Technical Services

Growth
+120.0%
Scale
$1.2M PAY
Saturation
0.82
11 establishments

Administrative Management and General Management Consulting Services

Growth
+115.4%
Scale
$358K PAY
Saturation
0.49
28 establishments

Other Personal Care Services

Growth
+100.0%
Scale
$122K PAY
Saturation
1.15
20 establishments

Convenience Stores

Growth
+92.3%
Scale
$93K PAY
Saturation
1.28
25 establishments

Pet Care (except Veterinary) Services

Growth
+90.0%
Scale
$161K PAY
Saturation
1.40
19 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+88.2%
Scale
$290K PAY
Saturation
1.15
32 establishments

Other Accounting Services

Growth
+77.8%
Scale
$1223.0M REV
Saturation
0.63
104 establishments

All Other Personal Services

Growth
+66.7%
Scale
$49K PAY
Saturation
1.12
15 establishments

All Other Support Services

Growth
+66.7%
Scale
$343K PAY
Saturation
1.59
10 establishments

Offices of Real Estate Agents and Brokers

Growth
+65.6%
Scale
$87K PAY
Saturation
1.13
101 establishments

Nail Salons

Growth
+60.0%
Scale
$117K PAY
Saturation
0.42
156 establishments

Finish Carpentry Contractors

Growth
+60.0%
Scale
$130K PAY
Saturation
0.93
16 establishments

General Warehousing and Storage

Growth
+58.3%
Scale
$1.7M PAY
Saturation
2.16
19 establishments

Beer, Wine, and Liquor Stores

Growth
+56.3%
Scale
$122K PAY
Saturation
1.31
25 establishments

All Other General Merchandise Stores

Growth
+50.0%
Scale
$191K PAY
Saturation
1.37
33 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Lafayette-West Lafayette:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?