Active Local Businesses
12,341
Total Competition Pool
Market Size
470K
Total Metro Population
5-Year Growth Rate
+5.1%
🔥 Outpacing US(+0.1% avg)
Underserved Sectors
95
Niches with LQ < 0.8
Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.
Showing 20 of 225 opportunities
| Niche Name | Solo Ratio | Market Scale | Competition (LQ) | Growth (5-Yr) |
|---|---|---|---|---|
Mobile Food Services | +0.0% | $43K PAY | 0.78 | +175.0% |
Other Computer Related Services | +0.0% | $2.5M PAY | 0.93 | +133.3% |
Tobacco Stores | +0.0% | $83K PAY | 1.60 | +116.7% |
All Other Legal Services | +0.0% | $275K PAY | 1.49 | +100.0% |
Farm Supplies Merchant Wholesalers | +0.0% | $427K PAY | 1.80 | +100.0% |
Temporary Help Services | +0.0% | $1.1M PAY | 1.77 | +94.6% |
Independent Artists, Writers, and Performers | +0.0% | $84K PAY | 0.45 | +90.9% |
Outpatient Mental Health and Substance Abuse Centers | +0.0% | $434K PAY | 1.05 | +81.8% |
Nail Salons | +98.1% | $101K PAY | 0.22 | +80.0% |
Pet Care (except Veterinary) Services | +0.0% | $193K PAY | 1.13 | +78.9% |
Research and Development in the Physical, Engineering, and Life Sciences (except Nanotechnology and Biotechnology) | +0.0% | $944K PAY | 0.94 | +75.0% |
All Other Outpatient Care Centers | +0.0% | $680K PAY | 0.88 | +75.0% |
Freestanding Ambulatory Surgical and Emergency Centers | +0.0% | $1.1M PAY | 1.46 | +70.0% |
Offices of All Other Miscellaneous Health Practitioners | +91.2% | $924K PAY | 0.65 | +64.7% |
All Other Specialty Food Stores | +0.0% | $120K PAY | 1.92 | +62.5% |
Direct Property and Casualty Insurance Carriers | +0.0% | $16.0M PAY | 2.76 | +60.0% |
Offices of Mental Health Practitioners (except Physicians) | +0.0% | $420K PAY | 1.07 | +57.9% |
All Other Miscellaneous Schools and Instruction | +0.0% | $185K PAY | 1.21 | +57.1% |
Other Personal Care Services | +0.0% | $122K PAY | 1.31 | +56.3% |
Other Services to Buildings and Dwellings | +0.0% | $212K PAY | 0.80 | +54.5% |
Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Lansing-East Lansing:
Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).
Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.
Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?