Las Cruces
NM

Comprehensive business data, market statistics, and demographic insights for Las Cruces, NM. Census-backed market intelligence updated annually.

POPULATION221,665
MEDIAN INCOME$55.7K
BUSINESSES3,523
TRENDING SECTOR 🔥Tobacco Stores
+7.3%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 278 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Tobacco Stores

While the average sector grew flat, Tobacco Stores surged 7.3% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses33
Growth Rate+7.3%
💎
The Hidden Gem

Other Scientific and Technical Consulting Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses8
Growth Rate+1.0%
💼
The Premium Sector

Portfolio Management

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses15
Avg Salary$167.3K
🏰
The Stronghold

Dried and Dehydrated Food Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses5
CompetitionHighly Competitive80.7x above US avg
The Steady Giant

Offices of Physicians (except Mental Health Specialists)

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses142
VolumeHighest

View All Niches

See full table (278 Rows)

💡

Las Cruces Market Intelligence

278 Industries Analyzed • 2018 vs 2023 Data

Las Cruces presents 278 market niches across diverse sectors. Competition is intense with 161 saturated sectors requiring differentiation strategies. Consider: Other Scientific and Technical Consulting Services, Tobacco Stores.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 278 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Offices of Physicians (except Mental Health Specialists)#621111
1.55
-7.2%14212.7$84.8K
Limited-Service Restaurants#722513
1.10
-6.4%13123.9$18.1K
Full-Service Restaurants#722511
0.93
-1.9%10529.9$21.9K
Religious Organizations#813110
1.25
+9.1%966.2$24.1K
Insurance Agencies and Brokerages#524210
1.32
-9.5%763.8$47.8K
Offices of Lawyers#541110
0.99
+2.8%733.5$65.2K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.20
+3.6%5812.9$52.6K
Child Care Services#624410
1.59
+9.6%5717.5$28.8K
Offices of Real Estate Agents and Brokers#531210
0.75
+19.6%552.0$53.1K
Offices of Dentists#621210
0.91
+5.8%5510.3$56.9K
Gasoline Stations with Convenience Stores#447110
1.40
+1.9%558.7$30.0K
Residential Remodelers#236118
0.83
+22.5%493.7$37.9K
Landscaping Services#561730
0.89
+17.9%467.5$32.6K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.17
-4.5%4210.5$46.5K
New Single-Family Housing Construction (except For-Sale Builders)#236115
1.61
+10.8%413.7$34.9K
Commercial Banking#522110
1.18
-11.1%4011.2$61.7K
Services for the Elderly and Persons with Disabilities#624120
2.24
-7.1%3971.0$20.4K
General Automotive Repair#811111
1.07
-9.3%394.3$42.0K
Offices of All Other Miscellaneous Health Practitioners#621399
2.39
+123.5%382.5$47.5K
All Other Miscellaneous Store Retailers (except Tobacco Stores)#453998
3.47
+164.3%376.2$37.4K
Lessors of Residential Buildings and Dwellings#531110
1.12
-21.3%375.1$25.6K
Engineering Services#541330
1.33
0.0%3726.5$77.0K
Snack and Nonalcoholic Beverage Bars#722515
0.96
+33.3%3615.9$19.7K
Hotels (except Casino Hotels) and Motels#721110
1.47
-2.9%3417.8$22.8K
All Other General Merchandise Stores#452319
1.72
+9.7%348.3$21.5K
Viewing 25 of 278 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.