Midland
TX

Comprehensive business data, market statistics, and demographic insights for Midland, TX. Census-backed market intelligence updated annually.

POPULATION176,726
MEDIAN INCOME$93.4K
BUSINESSES5,941
TRENDING SECTOR 🔥Mobile Food Services
+4.3%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 306 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Mobile Food Services

While the average sector grew flat, Mobile Food Services surged 4.3% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses21
Growth Rate+4.3%
💎
The Hidden Gem

All Other Outpatient Care Centers

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses10
Growth Rate+2.3%
💼
The Premium Sector

Securities Brokerage

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses14
Avg Salary$371.0K
🏰
The Stronghold

Support Activities for Oil and Gas Operations

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses525
CompetitionHighly Competitive92.8x above US avg
The Steady Giant

Support Activities for Oil and Gas Operations

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses525
VolumeHighest

View All Niches

See full table (306 Rows)

💡

Midland Market Intelligence

306 Industries Analyzed • 2018 vs 2023 Data

Midland presents 306 market niches across diverse sectors. Competition level is balanced with niches across all tiers. Consider: All Other Outpatient Care Centers, Mobile Food Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 306 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Support Activities for Oil and Gas Operations#213112
92.84
+3.6%52538.3$117.5K
Crude Petroleum Extraction#211120
89.14
-20.8%20221.3$231.4K
Limited-Service Restaurants#722513
0.77
+9.9%15524.3$24.4K
Offices of Physicians (except Mental Health Specialists)#621111
0.91
-1.4%1408.2$108.0K
Full-Service Restaurants#722511
0.73
+32.4%13922.8$31.0K
Industrial Machinery and Equipment Merchant Wholesalers#423830
6.19
+5.4%11823.2$115.7K
Religious Organizations#813110
0.85
-4.3%11012.3$28.8K
Specialized Freight (except Used Goods) Trucking, Local#484220
4.67
+30.7%9817.0$86.5K
Other Scientific and Technical Consulting Services#541690
4.08
+23.9%832.7$74.7K
Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing#532412
21.57
+25.4%7922.1$101.7K
General Freight Trucking, Long-Distance, Truckload#484121
1.74
+127.3%757.6$80.9K
Offices of Lawyers#541110
0.60
-2.6%744.9$153.9K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.87
+4.4%719.0$74.3K
Insurance Agencies and Brokerages#524210
0.72
-4.1%706.1$131.6K
Snack and Nonalcoholic Beverage Bars#722515
1.07
+88.9%689.1$20.7K
Administrative Management and General Management Consulting Services#541611
0.84
+24.5%663.0$135.0K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.09
+15.8%6616.0$86.6K
Offices of Real Estate Agents and Brokers#531210
0.53
+22.6%652.3$57.3K
Office Administrative Services#561110
2.33
+4.9%648.7$90.8K
Engineering Services#541330
1.36
+6.7%6412.3$100.0K
General Freight Trucking, Local#484110
1.85
+19.2%628.5$65.9K
Drilling Oil and Gas Wells#213111
73.86
-31.9%6249.1$102.7K
Hotels (except Casino Hotels) and Motels#721110
1.57
+10.9%6117.1$24.9K
Miscellaneous Intermediation#523910
5.99
+9.6%575.0$138.4K
Offices of Dentists#621210
0.55
+5.7%568.4$65.7K
Viewing 25 of 306 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.