Morgantown, WV

Business Ideas & Market Opportunities

The Morgantown market is currently outpacing the national growth rate. Our analysis identifies 19 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

3,358

Total Competition Pool

Market Size

141K

Total Metro Population

5-Year Growth Rate

+8.9%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

47

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 81 opportunities

Food Service Contractors

Growth
+766.7%
Scale
$180K PAY
Saturation
2.60
26 establishments

Electronic Shopping and Mail-Order Houses

Growth
+116.7%
Scale
$154K PAY
Saturation
0.69
13 establishments

Outpatient Mental Health and Substance Abuse Centers

Growth
+100.0%
Scale
$2.0M PAY
Saturation
2.55
14 establishments

Other Activities Related to Real Estate

Growth
+100.0%
Scale
$75K PAY
Saturation
1.26
10 establishments

Roofing Contractors

Growth
+83.3%
Scale
$263K PAY
Saturation
1.28
11 establishments

Snack and Nonalcoholic Beverage Bars

Growth
+72.2%
Scale
$219K PAY
Saturation
1.06
35 establishments

Other Individual and Family Services

Growth
+60.0%
Scale
$579K PAY
Saturation
1.26
16 establishments

Janitorial Services

Growth
+58.8%
Scale
$388K PAY
Saturation
1.16
27 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+50.0%
Scale
$202K PAY
Saturation
0.93
15 establishments

All Other General Merchandise Stores

Growth
+50.0%
Scale
$187K PAY
Saturation
2.16
33 establishments

Offices of Real Estate Agents and Brokers

Growth
+46.7%
Scale
$89K PAY
Saturation
0.77
44 establishments

Site Preparation Contractors

Growth
+43.8%
Scale
$1.1M PAY
Saturation
3.56
46 establishments

Other Scientific and Technical Consulting Services

Growth
+42.9%
Scale
$289K PAY
Saturation
1.07
10 establishments

Other Personal Care Services

Growth
+42.9%
Scale
$147K PAY
Saturation
0.90
10 establishments

Shoe Stores

Growth
+42.9%
Scale
$130K PAY
Saturation
1.62
10 establishments

Tax Preparation Services

Growth
+40.0%
Scale
$226.0M REV
Saturation
0.72
18 establishments

All Other Outpatient Care Centers

Growth
+37.5%
Scale
$7.2M PAY
Saturation
1.60
11 establishments

All Other Amusement and Recreation Industries

Growth
+33.3%
Scale
$65K PAY
Saturation
1.62
12 establishments

Residential Remodelers

Growth
+32.6%
Scale
$128K PAY
Saturation
1.24
57 establishments

Tobacco Stores

Growth
+30.0%
Scale
$69K PAY
Saturation
1.85
13 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Morgantown:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?