Active Local Businesses
2,352
Total Competition Pool
Market Size
121K
Total Metro Population
5-Year Growth Rate
+9.4%
🔥 Outpacing US(+0.1% avg)
Underserved Sectors
31
Niches with LQ < 0.8
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Showing 20 of 60 opportunities
| Niche Name | Solo Ratio | Market Scale | Competition (LQ) | Growth (5-Yr) |
|---|---|---|---|---|
Tobacco Stores | +0.0% | $72K PAY | 3.43 | +166.7% |
Snack and Nonalcoholic Beverage Bars | +0.0% | $125K PAY | 1.08 | +133.3% |
Offices of All Other Miscellaneous Health Practitioners | +86.2% | $2059.0M REV | 0.97 | +100.0% |
Residential Remodelers | +0.0% | $185K PAY | 1.08 | +94.1% |
Pet Care (except Veterinary) Services | +0.0% | $132K PAY | 2.44 | +75.0% |
Site Preparation Contractors | +0.0% | $317K PAY | 2.21 | +72.7% |
Recreational Goods Rental | +54.5% | $170K PAY | 9.21 | +66.7% |
Other Accounting Services | +93.8% | $1363.0M REV | 0.46 | +66.7% |
Residential Property Managers | +0.0% | $136K PAY | 0.72 | +66.7% |
Outpatient Mental Health and Substance Abuse Centers | +0.0% | $503K PAY | 3.01 | +57.1% |
Roofing Contractors | +0.0% | $1.9M PAY | 1.92 | +57.1% |
Electrical Contractors and Other Wiring Installation Contractors | +0.0% | $307K PAY | 0.91 | +54.5% |
Furniture Stores | +0.0% | $172K PAY | 2.46 | +50.0% |
Offices of Physical, Occupational and Speech Therapists, and Audiologists | +0.0% | $517K PAY | 1.61 | +46.2% |
Wireless Telecommunications Carriers (except Satellite) | +0.0% | $304K PAY | 1.84 | +42.9% |
Car Washes | +0.0% | $198K PAY | 2.25 | +42.9% |
Other Activities Related to Credit Intermediation | +0.0% | $132K PAY | 5.69 | +40.0% |
General Freight Trucking, Long-Distance, Truckload | +0.0% | $1.2M PAY | 1.97 | +36.8% |
Veterinary Services | +0.0% | $343K PAY | 2.54 | +35.7% |
All Other General Merchandise Stores | +0.0% | $170K PAY | 3.34 | +30.8% |
Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Morristown:
Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).
Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.
Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?