Muskegon-Norton Shores, MI

Business Ideas & Market Opportunities

The Muskegon-Norton Shores market is currently outpacing the national growth rate. Our analysis identifies 18 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

3,865

Total Competition Pool

Market Size

175K

Total Metro Population

5-Year Growth Rate

+3.8%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

51

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 85 opportunities

All Other Amusement and Recreation Industries

Growth
+160.0%
Scale
$70K PAY
Saturation
1.69
13 establishments

Administrative Management and General Management Consulting Services

Growth
+128.6%
Scale
$228K PAY
Saturation
0.43
16 establishments

Roofing Contractors

Growth
+120.0%
Scale
$927K PAY
Saturation
1.23
11 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+100.0%
Scale
$51K PAY
Saturation
0.72
12 establishments

Community Food Services

Growth
+57.1%
Scale
$274K PAY
Saturation
7.55
11 establishments

All Other Outpatient Care Centers

Growth
+56.3%
Scale
$653K PAY
Saturation
3.52
25 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+54.5%
Scale
$297K PAY
Saturation
0.93
17 establishments

Child Care Services

Growth
+52.2%
Scale
$160K PAY
Saturation
1.22
35 establishments

Pet Care (except Veterinary) Services

Growth
+50.0%
Scale
$211K PAY
Saturation
1.67
15 establishments

New Single-Family Housing Construction (except For-Sale Builders)

Growth
+44.4%
Scale
$234K PAY
Saturation
1.27
26 establishments

Landscaping Services

Growth
+43.8%
Scale
$186K PAY
Saturation
1.11
46 establishments

Electronic Shopping and Mail-Order Houses

Growth
+41.7%
Scale
$361K PAY
Saturation
0.87
17 establishments

New Car Dealers

Growth
+37.5%
Scale
$4.2M PAY
Saturation
1.47
11 establishments

Offices of All Other Miscellaneous Health Practitioners

Growth
+33.3%
Scale
$1730.0M REV
Saturation
0.31
76 establishments

Temporary Help Services

Growth
+33.3%
Scale
$2.4M PAY
Saturation
1.32
16 establishments

Used Merchandise Stores

Growth
+33.3%
Scale
$202K PAY
Saturation
1.79
12 establishments

Lessors of Residential Buildings and Dwellings

Growth
+33.3%
Scale
$210K PAY
Saturation
0.60
16 establishments

Site Preparation Contractors

Growth
+33.3%
Scale
$528K PAY
Saturation
1.20
16 establishments

Marketing Consulting Services

Growth
+25.0%
Scale
$45K PAY
Saturation
0.53
10 establishments

All Other Miscellaneous Store Retailers (except Tobacco Stores)

Growth
+25.0%
Scale
$204K PAY
Saturation
2.33
20 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Muskegon-Norton Shores:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?