Norwich-New London-Willimantic
CT

Comprehensive business data, market statistics, and demographic insights for Norwich-New London-Willimantic, CT. Census-backed market intelligence updated annually.

POPULATION279,025
MEDIAN INCOME$84.2K
BUSINESSES5,615
TRENDING SECTOR 🔥All Other Personal Services
+1.8%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 313 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

All Other Personal Services

While the average sector grew flat, All Other Personal Services surged 1.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses17
Growth Rate+1.8%
💎
The Hidden Gem

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses7
Growth Rate+1.3%
💼
The Premium Sector

Securities Brokerage

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses12
Avg Salary$301.9K
🏰
The Stronghold

Inland Water Passenger Transportation

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses4
CompetitionHighly Competitive29.9x above US avg
The Steady Giant

Full-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses303
VolumeHighest

View All Niches

See full table (313 Rows)

💡

Norwich-New London-Willimantic Market Intelligence

313 Industries Analyzed • 2018 vs 2023 Data

Norwich-New London-Willimantic presents 313 market niches across diverse sectors. Competition is intense with 144 saturated sectors requiring differentiation strategies. Consider: Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services, All Other Personal Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 313 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Full-Service Restaurants#722511
1.69
+3.8%30320.1$31.7K
Limited-Service Restaurants#722513
1.26
+7.7%23914.0$23.4K
Offices of Physicians (except Mental Health Specialists)#621111
1.04
-14.1%15212.7$109.2K
Religious Organizations#813110
1.05
-10.4%1296.2$25.5K
Landscaping Services#561730
1.56
-9.9%1283.6$52.5K
Offices of Lawyers#541110
1.00
-10.6%1184.7$93.5K
Offices of Dentists#621210
1.00
-11.0%978.5$71.1K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.24
+5.6%955.9$64.4K
Gasoline Stations with Convenience Stores#447110
1.47
+16.5%924.9$29.7K
Beer, Wine, and Liquor Stores#445310
3.40
+9.0%855.0$24.3K
Snack and Nonalcoholic Beverage Bars#722515
1.37
+9.3%8210.7$24.6K
Residential Remodelers#236118
0.83
+14.7%782.9$51.8K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.34
+13.2%775.4$64.6K
Residential Intellectual and Developmental Disability Facilities#623210
3.18
+4.1%7712.9$40.8K
Beauty Salons#812112
1.15
-15.9%695.0$30.6K
General Automotive Repair#811111
1.09
-3.1%634.7$51.2K
Janitorial Services#561720
1.28
+8.9%619.5$24.8K
Insurance Agencies and Brokerages#524210
0.63
-14.7%584.1$84.6K
Hotels (except Casino Hotels) and Motels#721110
1.55
-9.5%5724.5$33.9K
Nail Salons#812113
2.23
+25.0%553.6$21.9K
Child Care Services#624410
0.97
-6.8%5516.3$29.0K
Savings Institutions#522120
12.78
+2.0%5114.9$71.1K
Engineering Services#541330
1.10
-2.0%499.7$130.5K
Services for the Elderly and Persons with Disabilities#624120
1.66
0.0%4631.0$29.7K
Offices of Real Estate Agents and Brokers#531210
0.39
-23.7%452.1$62.2K
Viewing 25 of 313 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.