Odessa
TX

Comprehensive business data, market statistics, and demographic insights for Odessa, TX. Census-backed market intelligence updated annually.

POPULATION163,206
MEDIAN INCOME$71.0K
BUSINESSES3,702
TRENDING SECTOR 🔥Car Washes
+3.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 246 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Car Washes

While the average sector grew flat, Car Washes surged 3.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses12
Growth Rate+3.0%
💎
The Hidden Gem

Offices of All Other Miscellaneous Health Practitioners

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses10
Growth Rate+2.3%
💼
The Premium Sector

Corporate, Subsidiary, and Regional Managing Offices

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses14
Avg Salary$200.0K
🏰
The Stronghold

Oil and Gas Field Machinery and Equipment Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses29
CompetitionHighly Competitive129.9x above US avg
The Steady Giant

Support Activities for Oil and Gas Operations

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses224
VolumeHighest

View All Niches

See full table (246 Rows)

💡

Odessa Market Intelligence

246 Industries Analyzed • 2018 vs 2023 Data

Odessa presents 246 market niches across diverse sectors. Competition is intense with 125 saturated sectors requiring differentiation strategies. Consider: Offices of All Other Miscellaneous Health Practitioners, Car Washes.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 246 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Support Activities for Oil and Gas Operations#213112
63.57
+4.2%22440.4$102.3K
Limited-Service Restaurants#722513
1.17
+13.2%14623.3$22.2K
Industrial Machinery and Equipment Merchant Wholesalers#423830
11.70
-10.9%13917.9$94.5K
Full-Service Restaurants#722511
0.82
+22.8%9724.9$28.4K
Specialized Freight (except Used Goods) Trucking, Local#484220
6.58
0.0%8610.2$88.7K
Offices of Physicians (except Mental Health Specialists)#621111
0.88
-4.5%8511.9$135.7K
General Freight Trucking, Long-Distance, Truckload#484121
3.02
+58.8%814.2$62.1K
Religious Organizations#813110
0.99
0.0%808.9$25.0K
Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance#811310
7.25
+2.9%719.9$83.3K
Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing#532412
30.68
+18.6%7013.4$105.7K
Insurance Agencies and Brokerages#524210
1.08
-13.3%655.0$60.3K
General Freight Trucking, Local#484110
2.93
+32.6%615.2$79.9K
Gasoline Stations with Convenience Stores#447110
1.45
+27.7%609.0$27.2K
General Automotive Repair#811111
1.39
+8.2%534.8$66.9K
Hotels (except Casino Hotels) and Motels#721110
1.94
+51.6%4720.5$27.1K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.19
+12.5%4516.5$88.5K
Offices of Lawyers#541110
0.57
-12.0%445.9$99.3K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.87
+7.3%448.3$62.5K
Machine Shops#332710
5.67
-12.2%4310.1$83.3K
Specialized Freight (except Used Goods) Trucking, Long-Distance#484230
9.27
+20.0%4213.8$105.0K
All Other General Merchandise Stores#452319
2.03
+50.0%429.0$24.4K
Commercial Banking#522110
1.03
+5.7%378.8$72.1K
Other Scientific and Technical Consulting Services#541690
2.76
-23.9%354.4$58.5K
Snack and Nonalcoholic Beverage Bars#722515
0.81
+68.4%3210.7$19.4K
Automotive Parts and Accessories Stores#441310
1.84
+24.0%3111.6$47.3K
Viewing 25 of 246 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.