Odessa, TX

Business Ideas & Market Opportunities

The Odessa market is currently outpacing the national growth rate. Our analysis identifies 25 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

4,860

Total Competition Pool

Market Size

163K

Total Metro Population

5-Year Growth Rate

+10.3%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

71

Niches with LQ < 0.8

Analyst Tip

Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.

Showing 20 of 101 opportunities

Car Washes

Growth
+300.0%
Scale
$521K PAY
Saturation
1.32
12 establishments

Professional Employer Organizations

Growth
+250.0%
Scale
$290K PAY
Saturation
10.18
14 establishments

Offices of All Other Miscellaneous Health Practitioners

Growth
+233.3%
Scale
$445K PAY
Saturation
0.60
78 establishments

Diagnostic Imaging Centers

Growth
+175.0%
Scale
$90K PAY
Saturation
3.54
11 establishments

Food Service Contractors

Growth
+100.0%
Scale
$543K PAY
Saturation
1.18
16 establishments

Beer, Wine, and Liquor Stores

Growth
+68.8%
Scale
$137K PAY
Saturation
1.64
27 establishments

Snack and Nonalcoholic Beverage Bars

Growth
+68.4%
Scale
$1046.0M REV
Saturation
0.81
51 establishments

General Freight Trucking, Long-Distance, Truckload

Growth
+58.8%
Scale
$258K PAY
Saturation
3.02
81 establishments

Nail Salons

Growth
+57.1%
Scale
$62K PAY
Saturation
0.68
276 establishments

Residential Remodelers

Growth
+54.5%
Scale
$146K PAY
Saturation
0.27
17 establishments

Hotels (except Casino Hotels) and Motels

Growth
+51.6%
Scale
$555K PAY
Saturation
1.94
47 establishments

All Other General Merchandise Stores

Growth
+50.0%
Scale
$220K PAY
Saturation
2.03
42 establishments

Industrial Supplies Merchant Wholesalers

Growth
+45.0%
Scale
$990K PAY
Saturation
6.79
29 establishments

Other Foundation, Structure, and Building Exterior Contractors

Growth
+42.9%
Scale
$227K PAY
Saturation
7.50
20 establishments

All Other Professional, Scientific, and Technical Services

Growth
+42.9%
Scale
$959K PAY
Saturation
0.87
10 establishments

Florists

Growth
+42.9%
Scale
$104K PAY
Saturation
2.05
10 establishments

Oil and Gas Pipeline and Related Structures Construction

Growth
+40.9%
Scale
$8.3M PAY
Saturation
41.78
31 establishments

Veterinary Services

Growth
+37.5%
Scale
$452K PAY
Saturation
0.72
11 establishments

Office Administrative Services

Growth
+36.4%
Scale
$283K PAY
Saturation
0.88
15 establishments

All Other Consumer Goods Rental

Growth
+33.3%
Scale
$683.0M REV
Saturation
1.80
25 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Odessa:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?