Pocatello, ID

Business Ideas & Market Opportunities

The Pocatello market is currently outpacing the national growth rate. Our analysis identifies 18 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

2,612

Total Competition Pool

Market Size

88K

Total Metro Population

5-Year Growth Rate

+12.4%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

37

Niches with LQ < 0.8

Analyst Tip

Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.

Showing 20 of 69 opportunities

Snack and Nonalcoholic Beverage Bars

Growth
+200.0%
Scale
$342K PAY
Saturation
1.20
27 establishments

Mobile Food Services

Growth
+150.0%
Scale
$87K PAY
Saturation
3.20
10 establishments

Residential Remodelers

Growth
+131.6%
Scale
$146K PAY
Saturation
1.25
44 establishments

Electronic Shopping and Mail-Order Houses

Growth
+128.6%
Scale
$79K PAY
Saturation
1.11
16 establishments

Framing Contractors

Growth
+120.0%
Scale
$96K PAY
Saturation
3.60
11 establishments

Siding Contractors

Growth
+100.0%
Scale
$144K PAY
Saturation
4.44
10 establishments

New Single-Family Housing Construction (except For-Sale Builders)

Growth
+93.8%
Scale
$215K PAY
Saturation
2.04
31 establishments

Custom Computer Programming Services

Growth
+83.3%
Scale
$116K PAY
Saturation
0.61
11 establishments

Offices of All Other Miscellaneous Health Practitioners

Growth
+71.4%
Scale
$259K PAY
Saturation
2.53
108 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+71.4%
Scale
$273K PAY
Saturation
1.93
24 establishments

Other Individual and Family Services

Growth
+68.8%
Scale
$311K PAY
Saturation
2.78
27 establishments

Industrial Supplies Merchant Wholesalers

Growth
+66.7%
Scale
$471K PAY
Saturation
4.13
10 establishments

Poured Concrete Foundation and Structure Contractors

Growth
+63.6%
Scale
$211K PAY
Saturation
3.09
18 establishments

Site Preparation Contractors

Growth
+61.5%
Scale
$1.1M PAY
Saturation
2.12
21 establishments

Offices of Real Estate Agents and Brokers

Growth
+50.0%
Scale
$58K PAY
Saturation
1.38
60 establishments

General Automotive Repair

Growth
+50.0%
Scale
$123K PAY
Saturation
1.25
27 establishments

Other Personal Care Services

Growth
+42.9%
Scale
$134K PAY
Saturation
1.18
10 establishments

Food Service Contractors

Growth
+42.9%
Scale
$302K PAY
Saturation
1.30
10 establishments

All Other Miscellaneous Store Retailers (except Tobacco Stores)

Growth
+41.7%
Scale
$333K PAY
Saturation
2.67
17 establishments

Landscaping Services

Growth
+40.9%
Scale
$105K PAY
Saturation
1.01
31 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Pocatello:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?