Reading, PA

Business Ideas & Market Opportunities

The Reading market is currently outpacing the national growth rate. Our analysis identifies 46 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

10,067

Total Competition Pool

Market Size

430K

Total Metro Population

5-Year Growth Rate

+6.5%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

105

Niches with LQ < 0.8

Analyst Tip

Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.

Showing 20 of 190 opportunities

Mobile Food Services

Growth
+183.3%
Scale
$61K PAY
Saturation
1.39
17 establishments

Other Activities Related to Real Estate

Growth
+160.0%
Scale
$173K PAY
Saturation
0.55
13 establishments

Exterminating and Pest Control Services

Growth
+142.1%
Scale
$1.2M PAY
Saturation
2.81
46 establishments

General Warehousing and Storage

Growth
+133.3%
Scale
$8.0M PAY
Saturation
1.67
28 establishments

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

Growth
+120.0%
Scale
$1.5M PAY
Saturation
1.28
22 establishments

Other Personal and Household Goods Repair and Maintenance

Growth
+114.3%
Scale
$116K PAY
Saturation
1.33
15 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+100.0%
Scale
$321K PAY
Saturation
0.58
28 establishments

All Other Professional, Scientific, and Technical Services

Growth
+100.0%
Scale
$72K PAY
Saturation
0.79
20 establishments

All Other Outpatient Care Centers

Growth
+87.5%
Scale
$1.1M PAY
Saturation
0.73
15 establishments

Facilities Support Services

Growth
+85.7%
Scale
$267K PAY
Saturation
1.50
13 establishments

School and Employee Bus Transportation

Growth
+72.7%
Scale
$1.0M PAY
Saturation
5.48
19 establishments

Barber Shops

Growth
+66.7%
Scale
$96K PAY
Saturation
0.63
222 establishments

Car Washes

Growth
+66.7%
Scale
$201K PAY
Saturation
1.00
20 establishments

Real Estate Credit

Growth
+66.7%
Scale
$398K PAY
Saturation
0.90
15 establishments

All Other Personal Services

Growth
+62.5%
Scale
$88K PAY
Saturation
0.51
13 establishments

Flooring Contractors

Growth
+60.0%
Scale
$213K PAY
Saturation
0.88
16 establishments

Other Personal Care Services

Growth
+56.3%
Scale
$145K PAY
Saturation
0.76
25 establishments

Food Service Contractors

Growth
+55.6%
Scale
$506K PAY
Saturation
1.41
42 establishments

General Freight Trucking, Local

Growth
+53.7%
Scale
$74K PAY
Saturation
1.37
63 establishments

Lessors of Miniwarehouses and Self-Storage Units

Growth
+50.0%
Scale
$168K PAY
Saturation
0.64
12 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Reading:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?