Reading
PA

Comprehensive business data, market statistics, and demographic insights for Reading, PA. Census-backed market intelligence updated annually.

POPULATION429,989
MEDIAN INCOME$77.7K
BUSINESSES8,186
TRENDING SECTOR 🔥Mobile Food Services
+1.8%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 409 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Mobile Food Services

While the average sector grew flat, Mobile Food Services surged 1.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses17
Growth Rate+1.8%
💎
The Hidden Gem

Other Activities Related to Real Estate

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses13
Growth Rate+1.6%
💼
The Premium Sector

Lessors of Nonresidential Buildings (except Miniwarehouses)

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses22
Avg Salary$556.9K
🏰
The Stronghold

Iron Foundries

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses4
CompetitionHighly Competitive56.9x above US avg
The Steady Giant

Religious Organizations

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses287
VolumeHighest

View All Niches

See full table (409 Rows)

💡

Reading Market Intelligence

409 Industries Analyzed • 2018 vs 2023 Data

Reading presents 409 market niches across diverse sectors. Competition is intense with 186 saturated sectors requiring differentiation strategies. Consider: Other Activities Related to Real Estate, Mobile Food Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 409 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Religious Organizations#813110
1.61
-1.7%2878.7$27.2K
Full-Service Restaurants#722511
1.05
-4.2%27418.9$20.5K
Limited-Service Restaurants#722513
0.96
-3.6%26617.6$18.2K
Landscaping Services#561730
1.73
+11.3%2074.6$49.6K
Offices of Physicians (except Mental Health Specialists)#621111
0.81
+34.1%17322.4$132.0K
Residential Remodelers#236118
1.21
+29.7%1663.6$50.9K
Beauty Salons#812112
1.81
+4.6%1595.3$28.1K
General Automotive Repair#811111
1.87
-6.5%1584.0$47.6K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.40
+4.7%1579.1$75.7K
Offices of Dentists#621210
0.89
-8.0%1268.6$66.7K
Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing#532120
18.97
+7.3%11839.4$91.9K
Insurance Agencies and Brokerages#524210
0.81
-2.7%1085.3$68.4K
Gasoline Stations with Convenience Stores#447110
1.14
-1.9%10415.9$26.5K
Offices of Lawyers#541110
0.60
-16.4%1026.1$118.8K
Commercial Banking#522110
1.21
-25.0%9617.9$78.7K
Offices of Real Estate Agents and Brokers#531210
0.54
+16.7%912.8$60.4K
Janitorial Services#561720
1.23
+4.9%867.7$28.1K
Child Care Services#624410
0.98
+1.3%8114.1$26.7K
Civic and Social Organizations#813410
3.33
-3.6%807.0$14.7K
Electrical Contractors and Other Wiring Installation Contractors#238210
0.92
-1.3%7713.8$90.0K
Supermarkets and Other Grocery Retailers (except Convenience Retailers)#445110
1.09
-5.6%6857.0$22.2K
Engineering Services#541330
1.03
-5.6%6721.9$93.0K
Snack and Nonalcoholic Beverage Bars#722515
0.73
+3.2%6411.5$17.6K
General Freight Trucking, Local#484110
1.37
+53.7%631.6$45.6K
Site Preparation Contractors#238910
1.63
+12.5%6311.4$79.3K
Viewing 25 of 409 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.