Rochester
MN

Comprehensive business data, market statistics, and demographic insights for Rochester, MN. Census-backed market intelligence updated annually.

POPULATION227,252
MEDIAN INCOME$89.7K
BUSINESSES5,019
TRENDING SECTOR 🔥Marketing Consulting Services
+1.8%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 310 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Marketing Consulting Services

While the average sector grew flat, Marketing Consulting Services surged 1.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses11
Growth Rate+1.8%
💎
The Hidden Gem

Marketing Consulting Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses11
Growth Rate+1.8%
💼
The Premium Sector

Highway, Street, and Bridge Construction

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses11
Avg Salary$226.1K
🏰
The Stronghold

Construction Machinery Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses4
CompetitionHighly Competitive19.3x above US avg
The Steady Giant

Religious Organizations

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses192
VolumeHighest

View All Niches

See full table (310 Rows)

💡

Rochester Market Intelligence

310 Industries Analyzed • 2018 vs 2023 Data

Rochester presents 310 market niches across diverse sectors. Competition is intense with 168 saturated sectors requiring differentiation strategies. Consider: Marketing Consulting Services, Marketing Consulting Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 310 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Religious Organizations#813110
1.75
-1.5%1925.6$23.1K
Full-Service Restaurants#722511
1.09
+4.2%17421.9$23.8K
Limited-Service Restaurants#722513
0.88
+7.1%15017.0$21.1K
Residential Intellectual and Developmental Disability Facilities#623210
6.37
-6.1%1388.4$33.2K
Insurance Agencies and Brokerages#524210
1.25
-5.6%1023.8$65.6K
Offices of Real Estate Agents and Brokers#531210
0.81
+27.3%841.8$59.7K
Offices of Dentists#621210
0.93
-2.4%8010.7$73.3K
Residential Remodelers#236118
0.91
+18.5%773.3$62.3K
Landscaping Services#561730
1.05
+14.9%7714.0$43.0K
General Automotive Repair#811111
1.30
-1.5%673.9$53.6K
Gasoline Stations with Convenience Stores#447110
1.19
+3.1%6720.2$26.5K
Commercial Banking#522110
1.36
-5.7%6610.6$75.8K
Child Care Services#624410
1.28
-3.0%6513.6$28.3K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.95
-18.8%6516.1$78.7K
Hotels (except Casino Hotels) and Motels#721110
1.89
-15.1%6225.1$28.5K
New Single-Family Housing Construction (except For-Sale Builders)#236115
1.60
+3.6%581.6$62.2K
Offices of Lawyers#541110
0.54
0.0%575.1$85.2K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.09
0.0%5613.6$93.0K
Snack and Nonalcoholic Beverage Bars#722515
1.04
+60.0%5614.6$14.6K
All Other Specialty Trade Contractors#238990
2.05
+17.4%543.1$78.6K
Lessors of Residential Buildings and Dwellings#531110
1.07
+38.9%504.3$50.0K
Beauty Salons#812112
0.89
-12.7%485.6$33.0K
Civic and Social Organizations#813410
2.99
-4.3%448.4$14.8K
Other Individual and Family Services#624190
1.89
+7.3%4411.6$42.2K
Offices of Chiropractors#621310
1.78
+10.0%443.4$38.9K
Viewing 25 of 310 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.