Salem
OR

Comprehensive business data, market statistics, and demographic insights for Salem, OR. Census-backed market intelligence updated annually.

POPULATION435,085
MEDIAN INCOME$76.0K
BUSINESSES10,471
TRENDING SECTOR 🔥Barber Shops
+1.8%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 414 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Barber Shops

While the average sector grew flat, Barber Shops surged 1.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses11
Growth Rate+1.8%
💎
The Hidden Gem

All Other Miscellaneous Ambulatory Health Care Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses8
Growth Rate+1.7%
💼
The Premium Sector

Wood Container and Pallet Manufacturing

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses9
Avg Salary$190.7K
🏰
The Stronghold

Forest Nurseries and Gathering of Forest Products

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses3
CompetitionHighly Competitive84.6x above US avg
The Steady Giant

New Single-Family Housing Construction (except For-Sale Builders)

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses356
VolumeHighest

View All Niches

See full table (414 Rows)

💡

Salem Market Intelligence

414 Industries Analyzed • 2018 vs 2023 Data

Salem presents 414 market niches across diverse sectors. Competition level is balanced with niches across all tiers. Consider: All Other Miscellaneous Ambulatory Health Care Services, Barber Shops.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 414 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
New Single-Family Housing Construction (except For-Sale Builders)#236115
4.71
+47.7%3563.6$47.7K
Limited-Service Restaurants#722513
0.93
+4.8%33019.1$22.0K
Full-Service Restaurants#722511
0.99
+7.1%33014.7$26.1K
Landscaping Services#561730
1.64
+30.7%2516.1$44.4K
Religious Organizations#813110
1.06
-2.4%2439.5$29.7K
Offices of Real Estate Agents and Brokers#531210
1.04
+23.4%2271.7$49.3K
Residential Remodelers#236118
1.22
+23.7%2143.2$46.5K
Offices of Lawyers#541110
0.97
+0.5%2134.3$79.9K
Residential Intellectual and Developmental Disability Facilities#623210
4.60
+32.5%20811.3$38.5K
Offices of Physicians (except Mental Health Specialists)#621111
0.64
-6.0%17317.4$86.9K
Painting and Wall Covering Contractors#238320
3.36
+29.0%1693.6$47.0K
Insurance Agencies and Brokerages#524210
0.99
-6.6%1693.8$55.6K
Offices of Dentists#621210
0.84
-5.0%15111.0$67.9K
Child Care Services#624410
1.33
+33.0%1417.9$34.3K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.85
+22.0%12211.7$71.0K
Janitorial Services#561720
1.33
+21.4%1196.2$30.7K
Snack and Nonalcoholic Beverage Bars#722515
1.05
+17.0%11712.8$21.1K
Convenience Stores#445120
2.26
+13.7%1086.1$24.0K
Electrical Contractors and Other Wiring Installation Contractors#238210
0.96
+18.4%10310.6$83.0K
Drinking Places (Alcoholic Beverages)#722410
1.97
+7.4%1019.0$22.3K
Lessors of Residential Buildings and Dwellings#531110
0.99
0.0%977.1$34.5K
General Freight Trucking, Long-Distance, Truckload#484121
1.25
+50.8%959.7$57.5K
Roofing Contractors#238160
2.88
+48.4%956.1$51.6K
Site Preparation Contractors#238910
1.86
-1.1%9211.3$88.5K
General Automotive Repair#811111
0.82
+15.6%894.4$49.8K
Viewing 25 of 414 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.