Salinas
CA

Comprehensive business data, market statistics, and demographic insights for Salinas, CA. Census-backed market intelligence updated annually.

POPULATION435,834
MEDIAN INCOME$94.5K
BUSINESSES8,963
TRENDING SECTOR 🔥All Other Miscellaneous Ambulatory Health Care Services
+2.8%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 390 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

All Other Miscellaneous Ambulatory Health Care Services

While the average sector grew flat, All Other Miscellaneous Ambulatory Health Care Services surged 2.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses15
Growth Rate+2.8%
💎
The Hidden Gem

Offices of Mental Health Practitioners (except Physicians)

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses33
Growth Rate+2.7%
💼
The Premium Sector

Diagnostic Imaging Centers

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses7
Avg Salary$352.6K
🏰
The Stronghold

Farm Labor Contractors and Crew Leaders

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses33
CompetitionHighly Competitive78.3x above US avg
The Steady Giant

Full-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses380
VolumeHighest

View All Niches

See full table (390 Rows)

💡

Salinas Market Intelligence

390 Industries Analyzed • 2018 vs 2023 Data

Salinas presents 390 market niches across diverse sectors. Competition level is balanced with niches across all tiers. Consider: Offices of Mental Health Practitioners (except Physicians), All Other Miscellaneous Ambulatory Health Care Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 390 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Full-Service Restaurants#722511
1.33
+1.9%38019.4$34.1K
Limited-Service Restaurants#722513
1.01
+4.8%30517.9$24.8K
Offices of Physicians (except Mental Health Specialists)#621111
1.10
-7.2%2566.8$112.3K
Residential Remodelers#236118
1.58
+21.4%2384.5$63.4K
Hotels (except Casino Hotels) and Motels#721110
3.27
-1.0%19233.1$47.7K
Offices of Dentists#621210
1.19
-0.5%1837.5$60.1K
Landscaping Services#561730
1.26
+10.0%1656.1$44.0K
Offices of Lawyers#541110
0.75
-9.6%1414.6$94.2K
Offices of Real Estate Agents and Brokers#531210
0.72
+18.6%1341.9$79.7K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.43
+12.0%1315.2$75.5K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.07
+10.1%1316.4$70.7K
Snack and Nonalcoholic Beverage Bars#722515
1.36
+15.0%13012.8$26.3K
Supermarkets and Other Grocery Retailers (except Convenience Retailers)#445110
1.75
+1.7%12029.6$39.1K
New Single-Family Housing Construction (except For-Sale Builders)#236115
1.82
+16.8%1184.2$66.9K
General Automotive Repair#811111
1.26
+7.4%1163.8$53.5K
Lessors of Residential Buildings and Dwellings#531110
1.30
-0.9%1093.2$50.7K
Religious Organizations#813110
0.54
-7.0%1066.3$32.7K
Painting and Wall Covering Contractors#238320
2.42
+16.9%1044.1$59.8K
Insurance Agencies and Brokerages#524210
0.70
-15.0%1024.2$64.7K
Janitorial Services#561720
1.32
+21.7%1015.9$31.3K
Gasoline Stations with Convenience Stores#447110
0.95
+5.6%959.2$31.4K
Residential Property Managers#531311
1.34
+35.3%925.8$58.3K
Administrative Management and General Management Consulting Services#541611
0.74
+57.1%884.9$87.6K
Child Care Services#624410
0.91
-4.6%835.6$44.5K
Commercial Banking#522110
0.96
+2.5%838.9$90.2K
Viewing 25 of 390 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.