San Jose-Sunnyvale-Santa Clara
CA

Comprehensive business data, market statistics, and demographic insights for San Jose-Sunnyvale-Santa Clara, CA. Census-backed market intelligence updated annually.

POPULATION1,969,353
MEDIAN INCOME$157.4K
BUSINESSES49,825
TRENDING SECTOR 🔥Payroll Services
+5.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 594 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Payroll Services

While the average sector grew flat, Payroll Services surged 5.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses133
Growth Rate+5.0%
💎
The Hidden Gem

General Freight Trucking, Long-Distance, Truckload

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses85
Growth Rate+1.4%
💼
The Premium Sector

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses10
Avg Salary$1.1M
🏰
The Stronghold

Computer Storage Device Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses10
CompetitionHighly Competitive42.8x above US avg
The Steady Giant

Full-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses1,743
VolumeHighest

View All Niches

See full table (594 Rows)

💡

San Jose-Sunnyvale-Santa Clara Market Intelligence

594 Industries Analyzed • 2018 vs 2023 Data

San Jose-Sunnyvale-Santa Clara presents 594 market niches across diverse sectors. Competition level is balanced with niches across all tiers. Consider: General Freight Trucking, Long-Distance, Truckload, Payroll Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 594 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Full-Service Restaurants#722511
1.10
-4.4%1,74318.5$37.3K
Limited-Service Restaurants#722513
0.98
-1.3%1,64717.4$28.2K
Custom Computer Programming Services#541511
3.82
-3.8%1,64031.9$166.8K
Offices of Dentists#621210
1.83
-0.1%1,5666.2$63.2K
Offices of Physicians (except Mental Health Specialists)#621111
0.90
-2.4%1,1649.1$139.7K
Offices of Real Estate Agents and Brokers#531210
1.12
+21.5%1,1592.9$114.3K
Residential Remodelers#236118
1.09
+15.4%9144.9$71.6K
Computer Systems Design Services#541512
2.47
-18.7%90227.2$293.8K
Offices of Lawyers#541110
0.85
-6.5%8868.7$183.0K
Child Care Services#624410
1.62
+10.1%8217.2$44.8K
Administrative Management and General Management Consulting Services#541611
1.22
+29.6%8055.9$141.3K
Snack and Nonalcoholic Beverage Bars#722515
1.48
+9.3%78512.4$24.8K
Engineering Services#541330
1.81
-6.8%71219.1$181.6K
Software Publishers#511210
6.29
+7.5%685133.2$294.2K
Beauty Salons#812112
1.19
+2.4%6363.8$34.7K
Insurance Agencies and Brokerages#524210
0.71
-8.4%5795.9$103.7K
Lessors of Residential Buildings and Dwellings#531110
1.18
+5.2%5514.4$67.1K
Religious Organizations#813110
0.51
+3.0%55012.1$40.8K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.80
+25.5%54717.8$111.1K
Landscaping Services#561730
0.73
+11.1%53011.7$57.2K
Residential Property Managers#531311
1.36
+11.6%5216.1$73.4K
Electrical Contractors and Other Wiring Installation Contractors#238210
0.99
+9.1%50417.7$128.4K
General Automotive Repair#811111
0.97
-1.2%4973.9$62.1K
Janitorial Services#561720
1.01
+10.9%42720.7$40.4K
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services#518210
4.03
+3.4%42163.4$272.9K
Viewing 25 of 594 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.