Santa Cruz-Watsonville
CA
Comprehensive business data, market statistics, and demographic insights for Santa Cruz-Watsonville, CA. Census-backed market intelligence updated annually.
Market Signal Report
Curated Intelligence. We analyzed 354 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.
These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.
- > High Momentum (Biz Count Growth)
- > Supply Gaps (Low Competition)
- > Market Anchors (High Volume)
General Freight Trucking, Local
While the average sector grew flat, General Freight Trucking, Local surged 2.5% from 2018 vs 2023. This is the fastest-moving opportunity in the market.
General Freight Trucking, Local
Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.
Offices of Other Holding Companies
Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.
Frozen Fruit, Juice, and Vegetable Manufacturing
Dominated by a few key players. High consolidation often indicates mature market dynamics.
Full-Service Restaurants
Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.
View All Niches
See full table (354 Rows)
Santa Cruz-Watsonville Market Intelligence
354 Industries Analyzed • 2018 vs 2023 Data
Santa Cruz-Watsonville presents 354 market niches across diverse sectors. Competition is intense with 170 saturated sectors requiring differentiation strategies. Consider: General Freight Trucking, Local, General Freight Trucking, Local.
| Niche (NAICS) | Competition | Growth Rate | Businesses | Avg Team | Avg Salary |
|---|---|---|---|---|---|
Full-Service Restaurants#722511 | 1.08 | -8.6% | 235 | 19.9 | $30.6K |
Residential Remodelers#236118 | 1.88 | +5.4% | 216 | 2.9 | $59.9K |
Limited-Service Restaurants#722513 | 0.89 | +14.4% | 206 | 17.7 | $28.2K |
Offices of Physicians (except Mental Health Specialists)#621111 | 1.00 | -6.8% | 177 | 12.1 | $130.8K |
Offices of Real Estate Agents and Brokers#531210 | 0.98 | +17.6% | 140 | 2.1 | $69.5K |
Landscaping Services#561730 | 1.40 | +5.3% | 140 | 10.5 | $78.5K |
Offices of Dentists#621210 | 1.14 | -2.2% | 134 | 7.6 | $63.7K |
Child Care Services#624410 | 1.88 | -12.1% | 131 | 4.7 | $31.2K |
Snack and Nonalcoholic Beverage Bars#722515 | 1.50 | +7.8% | 110 | 13.3 | $23.4K |
Offices of Lawyers#541110 | 0.72 | -13.4% | 103 | 3.2 | $78.7K |
Plumbing, Heating, and Air-Conditioning Contractors#238220 | 1.10 | +5.1% | 103 | 8.5 | $82.2K |
Religious Organizations#813110 | 0.68 | +2.0% | 102 | 8.6 | $31.7K |
New Single-Family Housing Construction (except For-Sale Builders)#236115 | 2.04 | +11.0% | 101 | 3.7 | $67.5K |
Administrative Management and General Management Consulting Services#541611 | 1.07 | +32.9% | 97 | 3.8 | $99.9K |
Electrical Contractors and Other Wiring Installation Contractors#238210 | 1.36 | +9.2% | 95 | 3.6 | $67.2K |
Hotels (except Casino Hotels) and Motels#721110 | 1.74 | +9.9% | 78 | 23.6 | $42.5K |
General Automotive Repair#811111 | 1.08 | -3.8% | 76 | 4.9 | $57.1K |
Insurance Agencies and Brokerages#524210 | 0.68 | -17.4% | 76 | 4.9 | $86.5K |
Engineering Services#541330 | 1.31 | +10.9% | 71 | 20.5 | $169.7K |
Custom Computer Programming Services#541511 | 1.15 | -4.2% | 68 | 3.8 | $125.2K |
Supermarkets and Other Grocery Retailers (except Convenience Retailers)#445110 | 1.30 | -5.6% | 68 | 45.6 | $38.2K |
Lessors of Residential Buildings and Dwellings#531110 | 1.05 | +3.1% | 67 | 3.9 | $48.6K |
Painting and Wall Covering Contractors#238320 | 1.95 | +8.5% | 64 | 3.1 | $47.8K |
Residential Property Managers#531311 | 1.10 | +23.4% | 58 | 8.2 | $64.1K |
Janitorial Services#561720 | 0.99 | +18.4% | 58 | 10.7 | $23.2K |
Understanding Your Data
How to read the numbers and what to do next.
We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.
VERIFIED
MARKET
DATA
We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.
Straight from the Source
We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.
Data-First Methodology
We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.
Transparent Logic
No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.