Santa Rosa-Petaluma
CA

Comprehensive business data, market statistics, and demographic insights for Santa Rosa-Petaluma, CA. Census-backed market intelligence updated annually.

POPULATION485,642
MEDIAN INCOME$102.8K
BUSINESSES14,290
TRENDING SECTOR 🔥Employment Placement Agencies
+2.3%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 475 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Employment Placement Agencies

While the average sector grew flat, Employment Placement Agencies surged 2.3% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses10
Growth Rate+2.3%
💎
The Hidden Gem

Employment Placement Agencies

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses10
Growth Rate+2.3%
💼
The Premium Sector

Teleproduction and Other Postproduction Services

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses4
Avg Salary$496.4K
🏰
The Stronghold

Wineries

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses327
CompetitionHighly Competitive46.0x above US avg
The Steady Giant

Full-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses511
VolumeHighest

View All Niches

See full table (475 Rows)

💡

Santa Rosa-Petaluma Market Intelligence

475 Industries Analyzed • 2018 vs 2023 Data

Santa Rosa-Petaluma presents 475 market niches across diverse sectors. Competition level is balanced with niches across all tiers. Consider: Employment Placement Agencies, Employment Placement Agencies.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 475 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Full-Service Restaurants#722511
1.12
-7.3%51117.6$34.1K
Residential Remodelers#236118
2.00
+6.9%4814.1$64.6K
Limited-Service Restaurants#722513
0.73
+10.3%35416.3$27.6K
Wineries#312130
45.96
+7.2%32718.8$83.5K
Landscaping Services#561730
1.44
+11.5%3018.8$53.0K
Offices of Dentists#621210
1.15
-7.8%2827.7$63.3K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.34
+8.7%2627.8$86.6K
Offices of Physicians (except Mental Health Specialists)#621111
0.66
-9.6%24511.0$124.0K
Offices of Lawyers#541110
0.81
-6.2%2414.0$140.3K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.60
+9.3%2347.4$86.3K
Offices of Real Estate Agents and Brokers#531210
0.78
+29.1%2312.1$79.3K
New Single-Family Housing Construction (except For-Sale Builders)#236115
2.04
+7.7%2105.0$74.9K
Snack and Nonalcoholic Beverage Bars#722515
1.12
-5.0%17114.7$27.3K
Administrative Management and General Management Consulting Services#541611
0.87
+49.5%1663.9$86.6K
Insurance Agencies and Brokerages#524210
0.70
-12.4%1636.0$101.4K
Religious Organizations#813110
0.49
-4.4%15311.1$35.2K
Child Care Services#624410
1.05
+4.1%1525.9$33.6K
General Automotive Repair#811111
1.02
+2.0%1504.2$60.1K
Painting and Wall Covering Contractors#238320
2.16
+2.1%1484.3$62.9K
Supermarkets and Other Grocery Retailers (except Convenience Retailers)#445110
1.35
+2.1%14741.0$39.6K
Residential Property Managers#531311
1.31
+35.8%1445.3$54.6K
Engineering Services#541330
1.15
-5.1%1309.4$106.5K
Beauty Salons#812112
0.81
+11.7%1243.5$38.5K
Commercial Banking#522110
0.88
-18.2%12111.7$100.0K
Offices of Certified Public Accountants#541211
1.18
-2.5%1166.8$71.4K
Viewing 25 of 475 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.