Springfield
IL

Comprehensive business data, market statistics, and demographic insights for Springfield, IL. Census-backed market intelligence updated annually.

POPULATION207,386
MEDIAN INCOME$74.6K
BUSINESSES4,880
TRENDING SECTOR 🔥Marketing Consulting Services
+4.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 320 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Marketing Consulting Services

While the average sector grew flat, Marketing Consulting Services surged 4.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses15
Growth Rate+4.0%
💎
The Hidden Gem

Marketing Consulting Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses15
Growth Rate+4.0%
💼
The Premium Sector

Direct Life Insurance Carriers

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses4
Avg Salary$247.4K
🏰
The Stronghold

Other Gambling Industries

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses29
CompetitionHighly Competitive17.5x above US avg
The Steady Giant

Limited-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses202
VolumeHighest

View All Niches

See full table (320 Rows)

💡

Springfield Market Intelligence

320 Industries Analyzed • 2018 vs 2023 Data

Springfield presents 320 market niches across diverse sectors. Competition is intense with 154 saturated sectors requiring differentiation strategies. Consider: Marketing Consulting Services, Marketing Consulting Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 320 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Limited-Service Restaurants#722513
1.23
+0.5%20217.7$19.3K
Full-Service Restaurants#722511
1.10
+1.2%17120.5$23.0K
Religious Organizations#813110
1.51
-2.4%16111.8$27.7K
Insurance Agencies and Brokerages#524210
1.43
-1.7%1145.4$72.1K
Drinking Places (Alcoholic Beverages)#722410
4.01
+21.5%966.4$16.8K
Commercial Banking#522110
1.95
+4.5%9219.7$63.5K
Landscaping Services#561730
1.26
+12.5%904.8$48.0K
Offices of Physicians (except Mental Health Specialists)#621111
0.70
-16.8%8950.2$101.9K
Offices of Lawyers#541110
0.84
-7.5%867.5$69.6K
Offices of Dentists#621210
0.96
+2.5%817.5$76.8K
Offices of Real Estate Agents and Brokers#531210
0.65
+34.7%662.1$53.6K
Plumbing, Heating, and Air-Conditioning Contractors#238220
0.96
-1.5%6413.2$74.6K
Gasoline Stations with Convenience Stores#447110
1.15
-4.5%6311.6$24.5K
Beauty Salons#812112
1.17
-7.6%616.5$32.7K
Business Associations#813910
6.96
-10.9%576.9$97.7K
Residential Remodelers#236118
0.60
-19.7%493.6$48.2K
Temporary Help Services#561320
2.20
+109.1%4623.8$33.0K
Janitorial Services#561720
1.11
+2.2%4614.8$20.5K
Child Care Services#624410
0.93
-4.2%4616.9$30.5K
Labor Unions and Similar Labor Organizations#813930
5.76
-13.7%4410.7$67.9K
Custom Computer Programming Services#541511
1.05
0.0%4413.8$93.7K
Administrative Management and General Management Consulting Services#541611
0.68
+4.8%446.3$71.6K
General Automotive Repair#811111
0.88
-13.7%445.6$44.0K
Snack and Nonalcoholic Beverage Bars#722515
0.84
+41.9%4410.7$21.2K
All Other General Merchandise Stores#452319
1.50
+20.6%418.1$24.4K
Viewing 25 of 320 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.