Traverse City, MI

Business Ideas & Market Opportunities

The Traverse City market is currently outpacing the national growth rate. Our analysis identifies 35 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

5,961

Total Competition Pool

Market Size

155K

Total Metro Population

5-Year Growth Rate

+4.8%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

92

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 129 opportunities

Mobile Food Services

Growth
+325.0%
Scale
$91K PAY
Saturation
2.35
17 establishments

Offices of All Other Miscellaneous Health Practitioners

Growth
+100.0%
Scale
$7875.0M REV
Saturation
1.28
192 establishments

Services for the Elderly and Persons with Disabilities

Growth
+80.0%
Scale
$548K PAY
Saturation
0.75
18 establishments

Marketing Consulting Services

Growth
+71.4%
Scale
$278K PAY
Saturation
1.12
36 establishments

Hobby, Toy, and Game Stores

Growth
+66.7%
Scale
$179K PAY
Saturation
1.92
10 establishments

Pet Care (except Veterinary) Services

Growth
+60.0%
Scale
$75K PAY
Saturation
1.04
16 establishments

Offices of Podiatrists

Growth
+60.0%
Scale
$261K PAY
Saturation
1.81
11 establishments

Administrative Management and General Management Consulting Services

Growth
+58.3%
Scale
$259K PAY
Saturation
0.59
38 establishments

Siding Contractors

Growth
+57.1%
Scale
$450K PAY
Saturation
2.11
11 establishments

Other Personal Care Services

Growth
+55.6%
Scale
$48K PAY
Saturation
0.71
14 establishments

Tobacco Stores

Growth
+55.6%
Scale
$138K PAY
Saturation
1.12
14 establishments

Fitness and Recreational Sports Centers

Growth
+55.6%
Scale
$329K PAY
Saturation
0.55
14 establishments

Investment Advice

Growth
+54.5%
Scale
$127K PAY
Saturation
1.20
17 establishments

Other Direct Selling Establishments

Growth
+42.1%
Scale
$162K PAY
Saturation
2.06
27 establishments

Offices of Real Estate Agents and Brokers

Growth
+40.9%
Scale
$139K PAY
Saturation
0.92
93 establishments

Residential Property Managers

Growth
+40.0%
Scale
$356K PAY
Saturation
0.56
21 establishments

Recreational Goods Rental

Growth
+37.5%
Scale
$112K PAY
Saturation
15.16
44 establishments

Framing Contractors

Growth
+37.5%
Scale
$228K PAY
Saturation
1.56
11 establishments

Grantmaking Foundations

Growth
+37.5%
Scale
$231K PAY
Saturation
1.48
11 establishments

Janitorial Services

Growth
+36.4%
Scale
$214K PAY
Saturation
1.09
45 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Traverse City:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?