Waco
TX

Comprehensive business data, market statistics, and demographic insights for Waco, TX. Census-backed market intelligence updated annually.

POPULATION299,217
MEDIAN INCOME$63.9K
BUSINESSES6,170
TRENDING SECTOR 🔥Professional Employer Organizations
+2.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 362 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Professional Employer Organizations

While the average sector grew flat, Professional Employer Organizations surged 2.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses12
Growth Rate+2.0%
💎
The Hidden Gem

Nail Salons

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses21
Growth Rate+1.3%
💼
The Premium Sector

Other Scientific and Technical Consulting Services

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses23
Avg Salary$240.3K
🏰
The Stronghold

Manufactured Home (Mobile Home) Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses5
CompetitionHighly Competitive64.8x above US avg
The Steady Giant

Limited-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses262
VolumeHighest

View All Niches

See full table (362 Rows)

💡

Waco Market Intelligence

362 Industries Analyzed • 2018 vs 2023 Data

Waco presents 362 market niches across diverse sectors. Competition is intense with 178 saturated sectors requiring differentiation strategies. Consider: Nail Salons, Professional Employer Organizations.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 362 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Limited-Service Restaurants#722513
1.26
+21.3%26220.6$19.2K
Religious Organizations#813110
1.89
+10.9%2547.7$22.5K
Full-Service Restaurants#722511
0.86
+18.9%17026.3$22.7K
Offices of Physicians (except Mental Health Specialists)#621111
0.82
+1.6%13117.4$113.4K
Insurance Agencies and Brokerages#524210
1.28
+9.3%1294.1$63.7K
Gasoline Stations with Convenience Stores#447110
1.70
-5.6%1179.5$23.4K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.37
+16.0%11618.2$63.2K
Offices of Real Estate Agents and Brokers#531210
0.76
+61.7%972.0$59.0K
Offices of Lawyers#541110
0.73
-6.0%945.3$109.4K
Snack and Nonalcoholic Beverage Bars#722515
1.34
+60.0%8813.3$16.1K
Offices of Dentists#621210
0.83
+25.7%887.4$66.8K
All Other General Merchandise Stores#452319
2.23
+51.0%779.2$20.4K
Residential Remodelers#236118
0.73
+49.0%762.6$47.5K
Hotels (except Casino Hotels) and Motels#721110
1.86
+41.5%7515.7$26.6K
Commercial Banking#522110
1.22
0.0%7313.8$81.6K
Landscaping Services#561730
0.80
+33.3%727.3$42.9K
General Automotive Repair#811111
1.09
+16.9%694.9$53.7K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.03
+18.2%6510.9$67.0K
New Single-Family Housing Construction (except For-Sale Builders)#236115
1.35
+53.8%605.2$52.8K
Child Care Services#624410
0.96
-10.4%6013.0$26.1K
Janitorial Services#561720
0.99
+13.0%5213.4$26.3K
Lessors of Residential Buildings and Dwellings#531110
0.87
-9.1%504.4$42.1K
Home Health Care Services#621610
1.60
+51.5%5031.0$44.2K
Beauty Salons#812112
0.73
+20.0%486.2$25.9K
Residential Property Managers#531311
1.01
+37.1%484.5$58.6K
Viewing 25 of 362 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.