Walla Walla
WA

Comprehensive business data, market statistics, and demographic insights for Walla Walla, WA. Census-backed market intelligence updated annually.

POPULATION62,102
MEDIAN INCOME$72.2K
BUSINESSES1,212
TRENDING SECTOR 🔥Grain and Field Bean Merchant Wholesalers
+4.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 146 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Grain and Field Bean Merchant Wholesalers

While the average sector grew flat, Grain and Field Bean Merchant Wholesalers surged 4.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses20
Growth Rate+4.0%
💎
The Hidden Gem

Custom Computer Programming Services

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses6
Growth Rate+0.5%
💼
The Premium Sector

Electric Power Distribution

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses12
Avg Salary$151.0K
🏰
The Stronghold

Wineries

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses74
CompetitionHighly Competitive122.6x above US avg
The Steady Giant

Wineries

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses74
VolumeHighest

View All Niches

See full table (146 Rows)

💡

Walla Walla Market Intelligence

146 Industries Analyzed • 2018 vs 2023 Data

Walla Walla presents 146 market niches across diverse sectors. Competition is intense with 98 saturated sectors requiring differentiation strategies. Consider: Custom Computer Programming Services, Grain and Field Bean Merchant Wholesalers.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 146 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Wineries#312130
122.64
+19.4%7410.1$49.1K
Full-Service Restaurants#722511
1.37
-8.6%5315.4$31.1K
Limited-Service Restaurants#722513
0.88
+5.9%3618.8$24.6K
Landscaping Services#561730
1.86
+10.0%333.3$50.3K
New Single-Family Housing Construction (except For-Sale Builders)#236115
3.43
+114.3%302.8$45.1K
Offices of Dentists#621210
1.39
0.0%295.9$56.7K
Residential Remodelers#236118
1.37
-22.2%283.1$37.0K
Religious Organizations#813110
1.02
-25.0%276.7$24.9K
Offices of Real Estate Agents and Brokers#531210
0.99
+78.6%251.7$46.9K
Offices of Lawyers#541110
0.99
-10.7%253.2$60.7K
Janitorial Services#561720
2.32
+26.3%246.4$37.6K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.33
-4.3%2216.4$81.8K
Snack and Nonalcoholic Beverage Bars#722515
1.62
+40.0%2111.0$22.0K
Grain and Field Bean Merchant Wholesalers#424510
54.38
+400.0%203.4$98.0K
Offices of Physicians (except Mental Health Specialists)#621111
0.51
-15.8%1643.1$83.3K
Commercial Banking#522110
1.28
-34.8%1521.6$78.0K
Insurance Agencies and Brokerages#524210
0.76
-11.8%155.0$59.1K
Supermarkets and Other Grocery Retailers (except Convenience Retailers)#445110
1.62
-6.3%1537.8$31.7K
Hotels (except Casino Hotels) and Motels#721110
1.76
-12.5%1421.6$34.7K
Site Preparation Contractors#238910
2.44
+40.0%144.2$56.6K
Child Care Services#624410
1.14
-6.7%148.1$37.7K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.13
0.0%149.9$68.8K
Gasoline Stations with Convenience Stores#447110
1.03
-12.5%147.7$29.4K
Administrative Management and General Management Consulting Services#541611
0.81
+44.4%134.2$76.5K
Lessors of Residential Buildings and Dwellings#531110
1.06
-40.0%125.0$35.5K
Viewing 25 of 146 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.