Worcester
MA

Comprehensive business data, market statistics, and demographic insights for Worcester, MA. Census-backed market intelligence updated annually.

POPULATION861,664
MEDIAN INCOME$93.6K
BUSINESSES18,890
TRENDING SECTOR 🔥Mobile Food Services
+3.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 509 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Mobile Food Services

While the average sector grew flat, Mobile Food Services surged 3.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses40
Growth Rate+3.0%
💎
The Hidden Gem

Miscellaneous Intermediation

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses14
Growth Rate+1.0%
💼
The Premium Sector

Portfolio Management

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses81
Avg Salary$214.0K
🏰
The Stronghold

Fabric Coating Mills

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses5
CompetitionHighly Competitive37.6x above US avg
The Steady Giant

Limited-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses603
VolumeHighest

View All Niches

See full table (509 Rows)

💡

Worcester Market Intelligence

509 Industries Analyzed • 2018 vs 2023 Data

Worcester is experiencing market contraction with 0 underserved niches showing resilience. Competition is intense with 215 saturated sectors requiring differentiation strategies. Consider: Miscellaneous Intermediation, Mobile Food Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 509 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Limited-Service Restaurants#722513
0.95
-13.0%60314.3$23.4K
Full-Service Restaurants#722511
1.00
-14.2%60218.6$27.9K
Residential Remodelers#236118
1.77
+32.0%5612.8$60.8K
Landscaping Services#561730
1.86
+8.0%5143.9$58.5K
Religious Organizations#813110
0.86
-17.7%3547.3$28.9K
Offices of Dentists#621210
1.08
-4.6%3518.4$68.4K
Electrical Contractors and Other Wiring Installation Contractors#238210
1.73
+7.1%3347.1$74.6K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.27
-10.1%3287.4$82.5K
Offices of Lawyers#541110
0.82
-19.5%3264.7$88.5K
Offices of Physicians (except Mental Health Specialists)#621111
0.66
-14.8%32225.3$134.8K
General Automotive Repair#811111
1.33
-12.5%2584.2$55.2K
Snack and Nonalcoholic Beverage Bars#722515
1.23
-3.5%24811.8$24.6K
Insurance Agencies and Brokerages#524210
0.77
-13.9%2368.0$105.5K
Child Care Services#624410
1.21
+8.9%23214.6$32.5K
Gasoline Stations with Convenience Stores#447110
1.07
-9.9%2277.7$31.9K
Offices of Real Estate Agents and Brokers#531210
0.55
+13.2%2152.6$65.9K
Beauty Salons#812112
1.06
-14.0%2154.7$29.5K
Residential Intellectual and Developmental Disability Facilities#623210
2.64
+2.4%21512.7$47.5K
Janitorial Services#561720
1.21
+18.3%1949.0$28.3K
Beer, Wine, and Liquor Stores#445310
2.20
-2.1%1855.2$29.7K
Site Preparation Contractors#238910
2.06
-9.4%1846.7$90.4K
Convenience Stores#445120
1.95
-16.4%1683.2$26.2K
Custom Computer Programming Services#541511
1.00
-16.0%16332.5$131.9K
Engineering Services#541330
0.98
-9.3%1468.8$107.8K
Automotive Body, Paint, and Interior Repair and Maintenance#811121
1.64
-14.4%1315.9$55.5K
Viewing 25 of 509 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.