Appleton
WI
Comprehensive business data, market statistics, and demographic insights for Appleton, WI. Census-backed market intelligence updated annually.
Market Signal Report
Curated Intelligence. We analyzed 343 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.
These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.
- > High Momentum (Biz Count Growth)
- > Supply Gaps (Low Competition)
- > Market Anchors (High Volume)
Nail Salons
While the average sector grew flat, Nail Salons surged 1.4% from 2018 vs 2023. This is the fastest-moving opportunity in the market.
Marketing Consulting Services
Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.
Paper (except Newsprint) Mills
Dominated by a few key players. High consolidation often indicates mature market dynamics.
Full-Service Restaurants
Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.
View All Niches
See full table (343 Rows)
Appleton Market Intelligence
343 Industries Analyzed • 2018 vs 2023 Data
Appleton presents 343 market niches across diverse sectors. Competition is intense with 182 saturated sectors requiring differentiation strategies. Consider: Marketing Consulting Services, Nail Salons.
| Niche (NAICS) | Competition | Growth Rate | Businesses | Avg Team | Avg Salary |
|---|---|---|---|---|---|
Full-Service Restaurants#722511 | 1.06 | +8.6% | 201 | 21.8 | $20.0K |
Limited-Service Restaurants#722513 | 0.79 | +1.3% | 159 | 20.1 | $17.9K |
Offices of Physicians (except Mental Health Specialists)#621111 | 1.03 | +47.7% | 158 | 14.6 | $114.8K |
Religious Organizations#813110 | 1.03 | +7.2% | 134 | 11.1 | $25.8K |
Insurance Agencies and Brokerages#524210 | 1.34 | +6.6% | 130 | 4.6 | $74.7K |
Drinking Places (Alcoholic Beverages)#722410 | 3.58 | -5.5% | 104 | 7.1 | $16.8K |
Landscaping Services#561730 | 1.16 | +12.2% | 101 | 5.1 | $55.0K |
Plumbing, Heating, and Air-Conditioning Contractors#238220 | 1.24 | +4.1% | 101 | 22.7 | $88.6K |
Gasoline Stations with Convenience Stores#447110 | 1.45 | +7.9% | 96 | 12.2 | $26.2K |
Offices of Real Estate Agents and Brokers#531210 | 0.75 | +47.6% | 93 | 2.1 | $49.0K |
Beauty Salons#812112 | 1.46 | +2.2% | 93 | 4.7 | $30.3K |
Electrical Contractors and Other Wiring Installation Contractors#238210 | 1.47 | +9.9% | 89 | 16.1 | $77.3K |
Residential Remodelers#236118 | 0.86 | +17.8% | 86 | 3.7 | $56.4K |
General Automotive Repair#811111 | 1.41 | +7.5% | 86 | 7.7 | $67.8K |
Offices of Dentists#621210 | 0.82 | -6.7% | 84 | 11.6 | $81.2K |
Facilities Support Services#561210 | 11.78 | 0.0% | 74 | 4.3 | $33.5K |
Portfolio Management#523920 | 1.66 | +3.8% | 54 | 3.8 | $118.6K |
Offices of Lawyers#541110 | 0.44 | -18.2% | 54 | 7.4 | $94.1K |
Offices of Chiropractors#621310 | 1.85 | +1.9% | 54 | 4.1 | $43.3K |
Corporate, Subsidiary, and Regional Managing Offices#551114 | 1.73 | -15.6% | 54 | 76.2 | $127.1K |
Snack and Nonalcoholic Beverage Bars#722515 | 0.85 | +25.6% | 54 | 11.7 | $16.1K |
New Single-Family Housing Construction (except For-Sale Builders)#236115 | 1.21 | -17.5% | 52 | 2.7 | $58.8K |
Administrative Management and General Management Consulting Services#541611 | 0.65 | +75.9% | 51 | 5.0 | $63.3K |
Residential Intellectual and Developmental Disability Facilities#623210 | 1.95 | +28.2% | 50 | 12.7 | $32.6K |
Poured Concrete Foundation and Structure Contractors#238110 | 2.97 | +16.7% | 49 | 4.9 | $70.7K |
Understanding Your Data
How to read the numbers and what to do next.
We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.
VERIFIED
MARKET
DATA
We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.
Straight from the Source
We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.
Data-First Methodology
We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.
Transparent Logic
No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.