Appleton, WI

Business Ideas & Market Opportunities

The Appleton market is currently outpacing the national growth rate. Our analysis identifies 38 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

7,042

Total Competition Pool

Market Size

244K

Total Metro Population

5-Year Growth Rate

+7.2%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

79

Niches with LQ < 0.8

Analyst Tip

Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.

Showing 20 of 142 opportunities

Nail Salons

Growth
+140.0%
Scale
$3249.0M REV
Saturation
0.92
130 establishments

Local Messengers and Local Delivery

Growth
+100.0%
Scale
$649K PAY
Saturation
2.63
10 establishments

Marketing Consulting Services

Growth
+93.3%
Scale
$299K PAY
Saturation
0.74
29 establishments

Pet Care (except Veterinary) Services

Growth
+92.9%
Scale
$179K PAY
Saturation
1.44
27 establishments

Siding Contractors

Growth
+87.5%
Scale
$234K PAY
Saturation
2.36
15 establishments

Offices of Mental Health Practitioners (except Physicians)

Growth
+83.3%
Scale
$361K PAY
Saturation
0.63
22 establishments

Cosmetics, Beauty Supplies, and Perfume Stores

Growth
+83.3%
Scale
$250K PAY
Saturation
0.85
11 establishments

Residential Property Managers

Growth
+83.3%
Scale
$345K PAY
Saturation
0.48
22 establishments

Administrative Management and General Management Consulting Services

Growth
+75.9%
Scale
$319K PAY
Saturation
0.65
51 establishments

Services for the Elderly and Persons with Disabilities

Growth
+73.7%
Scale
$914K PAY
Saturation
1.13
33 establishments

Roofing Contractors

Growth
+66.7%
Scale
$845K PAY
Saturation
1.61
30 establishments

Lessors of Nonresidential Buildings (except Miniwarehouses)

Growth
+54.5%
Scale
$216K PAY
Saturation
0.66
17 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+50.0%
Scale
$474K PAY
Saturation
0.78
30 establishments

Offices of Physicians (except Mental Health Specialists)

Growth
+47.7%
Scale
$1.7M PAY
Saturation
1.03
247 establishments

Offices of Real Estate Agents and Brokers

Growth
+47.6%
Scale
$104K PAY
Saturation
0.75
93 establishments

Retail Bakeries

Growth
+42.9%
Scale
$437K PAY
Saturation
1.53
10 establishments

Real Estate Credit

Growth
+38.5%
Scale
$225K PAY
Saturation
1.49
18 establishments

Highway, Street, and Bridge Construction

Growth
+33.3%
Scale
$4.0M PAY
Saturation
1.95
12 establishments

Fitness and Recreational Sports Centers

Growth
+32.3%
Scale
$396K PAY
Saturation
1.32
41 establishments

All Other General Merchandise Stores

Growth
+31.6%
Scale
$319K PAY
Saturation
0.75
25 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Appleton:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?