Green Bay
WI

Comprehensive business data, market statistics, and demographic insights for Green Bay, WI. Census-backed market intelligence updated annually.

POPULATION329,375
MEDIAN INCOME$77.5K
BUSINESSES7,657
TRENDING SECTOR 🔥Facilities Support Services
+4.0%5-Year Growth
MARKET INTELLIGENCE

Market Signal Report

Curated Intelligence. We analyzed 407 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.

Methodical Selection

These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.

  • > High Momentum (Biz Count Growth)
  • > Supply Gaps (Low Competition)
  • > Market Anchors (High Volume)
View Full Methodology
🚀
The Rocket Ship

Facilities Support Services

While the average sector grew flat, Facilities Support Services surged 4.0% from 2018 vs 2023. This is the fastest-moving opportunity in the market.

Businesses40
Growth Rate+4.0%
💎
The Hidden Gem

Software Publishers

Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.

Businesses10
Growth Rate+1.0%
💼
The Premium Sector

Medical Laboratories

Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.

Businesses4
Avg Salary$366.9K
🏰
The Stronghold

Sanitary Paper Product Manufacturing

Dominated by a few key players. High consolidation often indicates mature market dynamics.

Businesses10
CompetitionHighly Competitive204.7x above US avg
The Steady Giant

Full-Service Restaurants

Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.

Businesses257
VolumeHighest

View All Niches

See full table (407 Rows)

💡

Green Bay Market Intelligence

407 Industries Analyzed • 2018 vs 2023 Data

Green Bay presents 407 market niches across diverse sectors. Competition is intense with 211 saturated sectors requiring differentiation strategies. Consider: Software Publishers, Facilities Support Services.

How to Read the Data
Competition Level
Business density per capita vs US average. ● Underserved = Less competition. ● Highly Competitive = More businesses per capita than average.
Growth Rate
5-year percentage change in number of businesses (2018 vs 2023). ● Growing = Positive growth. ● Stable = Modest change. ● Declining = Negative growth.
Businesses
Active employer establishments (businesses with at least one employee) in this niche within the metro. Source: US Census Bureau.
MOMENTUM
DENSITY
25 of 407 niches• Sorted: Businesses
Niche (NAICS) Competition Growth Rate Businesses Avg Team Avg Salary
Full-Service Restaurants#722511
1.05
-5.5%25720.6$21.3K
Limited-Service Restaurants#722513
0.82
+2.9%21320.3$17.1K
Religious Organizations#813110
1.02
+0.6%1708.0$25.7K
Insurance Agencies and Brokerages#524210
1.20
-8.5%1505.8$83.3K
Offices of Physicians (except Mental Health Specialists)#621111
0.72
+16.1%14428.0$114.7K
Drinking Places (Alcoholic Beverages)#722410
3.60
+3.8%1356.5$16.3K
Landscaping Services#561730
1.11
+24.0%1244.8$52.1K
Offices of Real Estate Agents and Brokers#531210
0.72
+34.1%1143.6$39.1K
Plumbing, Heating, and Air-Conditioning Contractors#238220
1.06
+0.9%11117.0$80.4K
Gasoline Stations with Convenience Stores#447110
1.30
-11.9%11113.3$24.1K
Residential Remodelers#236118
0.85
+59.4%1103.4$57.8K
Offices of Dentists#621210
0.81
+1.9%10711.4$73.8K
Residential Intellectual and Developmental Disability Facilities#623210
2.75
-18.0%9111.7$30.9K
Beauty Salons#812112
1.06
-9.4%874.9$30.5K
General Automotive Repair#811111
1.10
-3.3%875.8$52.8K
Specialized Freight (except Used Goods) Trucking, Local#484220
2.96
0.0%808.2$79.6K
Janitorial Services#561720
1.23
+14.3%807.8$35.8K
Commercial Banking#522110
1.08
-22.3%8024.8$105.6K
Offices of Lawyers#541110
0.49
-6.0%795.4$106.6K
New Single-Family Housing Construction (except For-Sale Builders)#236115
1.37
+10.1%763.3$61.6K
General Freight Trucking, Long-Distance, Truckload#484121
1.26
-20.5%7071.6$84.8K
Electrical Contractors and Other Wiring Installation Contractors#238210
0.88
-1.4%6916.4$85.4K
Child Care Services#624410
0.82
-16.9%6415.9$28.3K
Offices of Chiropractors#621310
1.70
-1.5%644.3$42.6K
Portfolio Management#523920
1.50
+1.6%633.8$143.6K
Viewing 25 of 407 niches

Understanding Your Data

How to read the numbers and what to do next.

We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.

VERIFIED
MARKET
DATA

We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.

Straight from the Source

We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.

Data-First Methodology

We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.

Transparent Logic

No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.