Madison
WI
Comprehensive business data, market statistics, and demographic insights for Madison, WI. Census-backed market intelligence updated annually.
Market Signal Report
Curated Intelligence. We analyzed 508 local industries to isolate distinct economic patterns—from rapid acceleration to uncrowded markets.
These are not random picks. We filtered the census database to identify the strongest statistical match for distinct economic strategies.
- > High Momentum (Biz Count Growth)
- > Supply Gaps (Low Competition)
- > Market Anchors (High Volume)
Other Management Consulting Services
While the average sector grew flat, Other Management Consulting Services surged 3.8% from 2018 vs 2023. This is the fastest-moving opportunity in the market.
Other Management Consulting Services
Growing demand (2018 vs 2023) with surprisingly low competition level. A classic supply-gap opportunity with strong margins.
Trust, Fiduciary, and Custody Activities
Professional industry driven by high-value human capital. High barrier to entry due to specialized workforce requirements.
Ethyl Alcohol Manufacturing
Dominated by a few key players. High consolidation often indicates mature market dynamics.
Full-Service Restaurants
Zero volatility. Growth matches population exactly. A proven, volume-based sector for long-term consistency.
View All Niches
See full table (508 Rows)
Madison Market Intelligence
508 Industries Analyzed • 2018 vs 2023 Data
Madison presents 508 market niches across diverse sectors. Competition is intense with 227 saturated sectors requiring differentiation strategies. Consider: Other Management Consulting Services, Other Management Consulting Services.
| Niche (NAICS) | Competition | Growth Rate | Businesses | Avg Team | Avg Salary |
|---|---|---|---|---|---|
Full-Service Restaurants#722511 | 1.08 | -2.4% | 601 | 20.3 | $24.3K |
Limited-Service Restaurants#722513 | 0.86 | -1.0% | 510 | 19.8 | $20.9K |
Religious Organizations#813110 | 0.98 | -2.1% | 376 | 12.7 | $28.7K |
Offices of Real Estate Agents and Brokers#531210 | 1.03 | +23.8% | 375 | 2.2 | $61.5K |
Landscaping Services#561730 | 1.18 | +10.2% | 302 | 7.3 | $51.9K |
Insurance Agencies and Brokerages#524210 | 1.03 | -8.1% | 295 | 4.6 | $97.5K |
Residential Remodelers#236118 | 0.99 | +15.5% | 290 | 5.2 | $60.3K |
Offices of Lawyers#541110 | 0.69 | -3.1% | 252 | 7.8 | $120.9K |
Child Care Services#624410 | 1.36 | -0.8% | 242 | 14.6 | $34.0K |
Beauty Salons#812112 | 1.23 | -8.7% | 230 | 4.6 | $37.4K |
Custom Computer Programming Services#541511 | 1.47 | +4.7% | 221 | 13.0 | $119.6K |
Administrative Management and General Management Consulting Services#541611 | 0.95 | +26.4% | 220 | 10.7 | $89.0K |
Drinking Places (Alcoholic Beverages)#722410 | 2.56 | +3.8% | 220 | 8.5 | $17.3K |
Offices of Dentists#621210 | 0.67 | -1.0% | 203 | 11.4 | $82.7K |
Gasoline Stations with Convenience Stores#447110 | 1.04 | +1.5% | 203 | 16.4 | $27.8K |
General Automotive Repair#811111 | 1.07 | +1.0% | 193 | 5.2 | $53.5K |
Engineering Services#541330 | 1.39 | +9.1% | 192 | 18.2 | $112.9K |
Janitorial Services#561720 | 1.25 | +12.0% | 186 | 16.3 | $26.8K |
Electrical Contractors and Other Wiring Installation Contractors#238210 | 1.04 | +6.3% | 186 | 13.2 | $82.2K |
Plumbing, Heating, and Air-Conditioning Contractors#238220 | 0.78 | -4.1% | 186 | 19.0 | $77.3K |
Snack and Nonalcoholic Beverage Bars#722515 | 1.00 | +46.5% | 186 | 12.3 | $18.9K |
Commercial Banking#522110 | 1.08 | -10.3% | 182 | 16.1 | $91.2K |
Offices of Physicians (except Mental Health Specialists)#621111 | 0.38 | +9.6% | 171 | 43.9 | $110.2K |
Computer Systems Design Services#541512 | 1.28 | +12.3% | 164 | 21.8 | $132.1K |
Fitness and Recreational Sports Centers#713940 | 1.73 | +16.9% | 159 | 15.7 | $17.5K |
Understanding Your Data
How to read the numbers and what to do next.
We pull directly from official U.S. Census Bureau records (specifically County Business Patterns & Nonemployer Statistics). We don't use estimates or opinions—we simply clean and organize the government's raw data so you can actually use it.
VERIFIED
MARKET
DATA
We built this platform to provide the foundational data you need to navigate your market's landscape and competitive dynamics.
Straight from the Source
We pull raw numbers directly from the U.S. Census Bureau. You're looking at the same data used by banks and city planners, simplified for clarity.
Data-First Methodology
We focus exclusively on the numbers. Our rankings are driven by objective metrics like growth and density, ensuring you see the market exactly as the data reports it.
Transparent Logic
No secret formulas. We show you the raw metrics—Growth, Density, and Volume—so you can verify the math yourself.