Oshkosh-Neenah, WI

Business Ideas & Market Opportunities

The Oshkosh-Neenah market is currently outpacing the national growth rate. Our analysis identifies 18 active sectors where local supply has not yet met the demand indicated by the national baseline.

Active Local Businesses

4,124

Total Competition Pool

Market Size

171K

Total Metro Population

5-Year Growth Rate

+7.1%

🔥 Outpacing US(+0.1% avg)

Underserved Sectors

56

Niches with LQ < 0.8

Analyst Tip

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Showing 20 of 98 opportunities

Car Washes

Growth
+225.0%
Scale
$182K PAY
Saturation
1.54
13 establishments

Services for the Elderly and Persons with Disabilities

Growth
+114.3%
Scale
$388K PAY
Saturation
1.76
30 establishments

Marketing Consulting Services

Growth
+100.0%
Scale
$567K PAY
Saturation
0.61
14 establishments

Offices of Physical, Occupational and Speech Therapists, and Audiologists

Growth
+76.5%
Scale
$321K PAY
Saturation
1.34
30 establishments

Other Accounting Services

Growth
+70.0%
Scale
$195K PAY
Saturation
0.83
77 establishments

Offices of Physicians, Mental Health Specialists

Growth
+66.7%
Scale
$92K PAY
Saturation
0.86
15 establishments

Lessors of Nonresidential Buildings (except Miniwarehouses)

Growth
+57.1%
Scale
$98K PAY
Saturation
0.74
11 establishments

Snack and Nonalcoholic Beverage Bars

Growth
+52.9%
Scale
$267K PAY
Saturation
0.70
26 establishments

Offices of Physicians (except Mental Health Specialists)

Growth
+51.1%
Scale
$2.4M PAY
Saturation
1.48
198 establishments

Nail Salons

Growth
+50.0%
Scale
$119K PAY
Saturation
0.59
70 establishments

Residential Property Managers

Growth
+50.0%
Scale
$886K PAY
Saturation
0.90
24 establishments

Site Preparation Contractors

Growth
+50.0%
Scale
$1.3M PAY
Saturation
0.73
12 establishments

Offices of Optometrists

Growth
+50.0%
Scale
$480K PAY
Saturation
1.59
15 establishments

All Other General Merchandise Stores

Growth
+41.7%
Scale
$505K PAY
Saturation
0.88
17 establishments

Roofing Contractors

Growth
+38.5%
Scale
$339K PAY
Saturation
1.65
18 establishments

Automotive Body, Paint, and Interior Repair and Maintenance

Growth
+38.5%
Scale
$603K PAY
Saturation
1.23
18 establishments

Sports and Recreation Instruction

Growth
+37.5%
Scale
$150K PAY
Saturation
1.21
11 establishments

Administrative Management and General Management Consulting Services

Growth
+37.5%
Scale
$134K PAY
Saturation
0.48
22 establishments

Pharmacies and Drug Stores

Growth
+37.5%
Scale
$1.0M PAY
Saturation
1.26
22 establishments

Poured Concrete Foundation and Structure Contractors

Growth
+36.4%
Scale
$616K PAY
Saturation
1.56
15 establishments

Analyst Insights & Due Diligence

Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Oshkosh-Neenah:

1

Demographic Fit

Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).

2

Regulatory Check

Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.

3

Competitor Health

Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?