Active Local Businesses
3,713
Total Competition Pool
Market Size
138K
Total Metro Population
5-Year Growth Rate
+4.4%
🔥 Outpacing US(+0.1% avg)
Underserved Sectors
53
Niches with LQ < 0.8
Viewing all opportunities. Use the View Mode toggle above to filter by business model, or search to find specific niches.
Showing 20 of 91 opportunities
| Niche Name | Solo Ratio | Market Scale | Competition (LQ) | Growth (5-Yr) |
|---|---|---|---|---|
Other Individual and Family Services | +0.0% | $251K PAY | 0.89 | +160.0% |
Nail Salons | +71.4% | $906.0M REV | 0.86 | +140.0% |
Investment Advice | +0.0% | $286K PAY | 1.51 | +133.3% |
Offices of Real Estate Agents and Brokers | +0.0% | $86K PAY | 0.55 | +111.8% |
Offices of Physical, Occupational and Speech Therapists, and Audiologists | +0.0% | $592K PAY | 0.92 | +90.0% |
Electronic Shopping and Mail-Order Houses | +0.0% | $1.1M PAY | 0.78 | +88.9% |
Snack and Nonalcoholic Beverage Bars | +14.3% | $164.0M REV | 0.88 | +87.5% |
Drywall and Insulation Contractors | +0.0% | $301K PAY | 1.73 | +75.0% |
Direct Property and Casualty Insurance Carriers | +0.0% | $3.5M PAY | 4.12 | +60.0% |
Offices of All Other Miscellaneous Health Practitioners | +86.3% | $233K PAY | 0.77 | +57.1% |
Grantmaking Foundations | +0.0% | $130K PAY | 2.27 | +57.1% |
Offices of Mental Health Practitioners (except Physicians) | +0.0% | $472K PAY | 0.91 | +54.5% |
Offices of Physicians (except Mental Health Specialists) | +28.8% | $3725.0M REV | 1.14 | +54.1% |
General Freight Trucking, Long-Distance, Less Than Truckload | +0.0% | $425K PAY | 4.86 | +53.8% |
Residential Remodelers | +0.0% | $85K PAY | 0.90 | +50.0% |
Consumer Lending | +0.0% | $179K PAY | 2.27 | +42.9% |
Pet Care (except Veterinary) Services | +0.0% | $101K PAY | 1.00 | +42.9% |
Administrative Management and General Management Consulting Services | +0.0% | $245K PAY | 0.26 | +37.5% |
Roofing Contractors | +0.0% | $482K PAY | 1.10 | +37.5% |
Electrical Contractors and Other Wiring Installation Contractors | +0.0% | $934K PAY | 1.08 | +34.6% |
Administrative data provides the map, but not the terrain. We recommend three specific validation steps for Wausau:
Does the local population age or income level explain the "Supply Gaps"? (e.g., A gap in luxury services may be due to lower local income).
Verify local licensing requirements. High barriers to entry often protect "High Yield" sectors from new competition.
Investigate the "Momentum" sectors. Are existing businesses thriving, or is the growth due to high turnover and failure rates?